BMK 501 Marketing Management Tutor-marked Assignment 2 MARKETING PLAN I. Executive Summary Introduction Due to the increase of health awareness among Malaysian and the development in the field of audiology‚ the number of individuals diagnosed with hearing impairment has increased tremendously. This hearing impaired population are looking for a solution to help them in their daily life communication. The existing hearing aids in the market are cosmetically unappealing and fail to deliver the sound
Premium Audiology Otology Marketing
Support Individuals With Specific Communication Need 1.1 Explain the importance of meeting an individual’s meeting needs. Every individual has the right to communication as the Human Rights Act (1998) lists the freedom of expression as well as other rights relating to communication. As a support worker I have a moral obligation as well as adhering to the standards‚ codes of practice‚ guidelines‚ morals and law that govern my practice to ensure that communication needs are met. If an individual’s
Premium Hearing impairment Communication Nonviolent Communication
Yesterday and Today: Shaping The Hard of Hearing Ahmed Alamri California State University‚ Fresno Abstract This research paper sought out to understand the roots of history and how our past has shaped our today referring to the hard of hearing community. Exploring the historical period of the 19th century where stakes were high regarding the hard of hearing community‚ all the way into present time where these individuals are still facing struggles and adaptations are just as evident but presented
Premium Deaf culture Hearing impairment Deafness
into audiology will provide me with an opportunity to help people with their hearing. Researching about audiology‚ I came to know that there are various fields on offer - from developing equipment that allows people to hear better‚ to clinically assessing the ear and balance of different age groups. The British Academy of Audiology website provided me with extensive information about audiology and helped me to solidify my decision of becoming an audiologist. I strongly believe that audiology as a
Premium
Deaf like Me The book starts with Louise and Thomas a couple who has one child‚ a son‚ Bruce. When Bruce is three‚ he gets German measles or rubella. After finding this out‚ Louise discovers that‚ she is pregnant with their second child. When Louise took Bruce to the doctor to get all of the information on the measles‚ the doctor was worried about Louise’s pregnancy‚ even thought she was not very far along. The doctor said that being around someone with these measles could possibly cause congenital
Premium Hearing impairment Audiogram Deaf culture
Oyler‚ A. (2011). Untreated Hearing Loss in Adults-A growing National Epidemic. Retrieved December 8‚ 2012‚ From http://www.asha.org/Aud/Articles/Untreated-Hearing-Loss-in-Adults/ This article explains untreated hearing loss in older adults and how it goes undetected. It also explains the impact it has on an individual‚ the benefits‚ and the results of the treatment. Incidence of hearing loss‚ increase with age. Approximately one third of Americans between the ages of sixty five and seventy
Premium Psychology Audiology AIDS
For my research paper‚ I read Deaf Like Me by Thomas S. Spradley. This is the story of Lynn and her parents learning to accept her deafness. This is set in the 1960s. During this time‚ there were fewer medical advancements compared to today‚ such as the rubella shot. There was also not much of an understanding disabilities and people who faced issues with deafness. Tom and Louise Spradley were a couple that had one child‚ Bruce. Bruce gets diagnosed with rubella just as Louise finds out she was pregnant
Premium Hearing impairment Audiogram Hearing
Allison Escobar ASLII Deaf experience paper On Wednesday October 24‚ I had the opportunity to have my first deaf experience with deaf children. Thanks to my ASL teacher name‚ I had the opportunity to visit the Elementary school speech therapist. The feeling of being with deaf kids outside of my area of school and friends is like knowing that the language not only exists within the walls of school or classroom but that there is a whole other world full of it. Talking to the deaf kids in their
Premium Hearing Audiogram Audiology
The purpose of this paper is to demonstrate evidence-based best practice for hearing aid fitting procedure. Literature review has been completed‚ and when evidence based studies were not found‚ manufacturers’ white papers were reviewed. This patient is a 75 year old man who has a bilateral symmetrical mild to moderately severe sensorineural hearing loss above 500 Hz with good word recognition scores in each ear. The patient expressed difficulty talking to his wife in the car and from distance at
Premium Ear Hearing aid Otology
1. Why is this person a candidate for hearing aids in the first place? (no citations necessary for this question) Mr. Johnson is a candidate for hearing aids in the first place for a number of reasons. First‚ an audiometric test showed that he has a mild sloping to a severe high frequency sensorineural hearing loss in both of his ears‚ consistent with noise- induced hearing loss. Since Mr. Johnson is experiencing sensorineural hearing loss‚ unfortunately‚ his hearing loss is permanent. However‚
Premium Ear Hearing aid Audiology