Team Developed Strategic Audit – Under Armour (UA) { Group #3‚ MGMT 479C Team Members: WELCOME TO UNDER ARMOUR® EVERYTHING HERE IS BUILT TO MAKE YOU BETTER. www.underarmour.com Kokou Klu Past Corporate Performance Indexes (2009-2010) Strategic Posture Mission – “To make all athletes better through passion‚ science‚ and the relentless pursuit of innovation” Objectives – Become “The athletic brand of this generation. And Next.” Current Strategies Decline in footwear
Premium Strategic management Management Marketing
Case Study: UNDER ARMOUR SWOT Analysis S – Strength Under Armour can became the first in US is because they have great product. Under Armour has a significant impact‚ so an analyst should put more weight into it. This statement will has a short-term positive impact on this entity‚ which add to its value. This statement will lead to an increase profits for this entity. Loyalty Under Armour have their own market‚ they will not loss the any customer from this market‚ and this type benefit also
Premium Management Strategic management Organization
General External Environment Opportunities: McDonalds “Plan to Win” is driving results and has played a primary role in the company’s strategic direction. Now‚ the strategic direction is “to be better‚ not just bigger.” CEO Skinner stated‚ “ our customers centric plan to win continues to dive sustained momentum and is generating broad based growth in our business. Our performance confirms that our emphasis is on improving the McDonalds restaurant experience on the 5 P’s of people‚ product‚ place
Premium Fast food restaurant Fast food Fast casual restaurant
nationality; Under Armour is puisuing a worldwide scope via regionalization.) Economic Increase economic condition by improving the sales balance and reducing the seasonal variability in sales‚ inventory efforts and distribution. Economic risk. (The degree of economic risk associated with the premium pricing and Under Armour is feeling the effects of the current declining retail consumer market that is affecting the broader economy.) Current economic downturn challenges Under Armour to compete
Premium Porter five forces analysis Marketing Business cycle
Patroklus takes Achilles’ armour and wears it into battle without his consent in fighting in it. He wanted to raise the spirits of the troops to get them fighting again since Achilles still wasn’t fighting due to the loss of Briseis. This resulted in the event of Patroklus being killed by Hektor in both sources because Hektor believed that he would be killing Achilles. This is a key similarity in both sources because‚ due to the loss of someone dear to him‚ Achilles returns to war with a mind of
Premium Trojan War Achilles Iliad
Under Armour Enters the Basketball Shoe Market ______________________________________________________________________________ This case was written by Professors George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. Company Background Under Armour (UA) was founded
Premium Athletic shoe Shoe Nike, Inc.
turn is explained in terms of five forces: 1) the threat of new entrants‚ 2) the bargaining power of customers‚ 3) the bargaining power of suppliers‚ 4) the threat of substitute products or services‚ and 5) the jockeying among current rivals. Under Armour is specialize in sports apparel. The sports apparel industry have very high demands are very competitive. The increase in rivalry is led by number of firm that are in sport apparel industry such as Nike‚ Adidas‚ Reebok etc. All these sports apparel
Premium Marketing Strategic management Brand
Case Studies: Blockbuster and Under Armour Week Four‚ Assignment Two SUO MGT 4070 Linda Taylor 10 September 2013 Abstract This paper includes two case studies. The first part is about Blockbuster’s growth strategy by acquiring Movielink is or is not improved‚ and the second part is a discussion on some solutions to the most pressing competitive and strategic issues facing Under Armour‚ a sports clothing manufacturer. Introduction Blockbuster is a leading global provider to customers
Premium Marketing Strategic management Management
executive summary takes into account the current marketing plan‚ the positioning of Under armour in the sporting products industry market‚ and Under Armour recommendations to improve and increase its market share. My analysis and the information collected from the case itself led me to find key information about Under Armour as a good company. In addition‚ external forces affecting the proper functioning of Under Armour will be identified‚ as well as the different marketing mix strategies used to influence
Premium Management Marketing Strategic management
the financial situations of Nike and one of its lead competitors‚ Under Armour‚ and help decide whether they have investment potential. In terms of Nike’s financials‚ their net profit margin was 10.70% (up 1% from last year)‚ as compared to Under Armour‚ which was only 6.75% (down .21% from previous yea). This means that Nike took home 10.70% of their total revenue‚ which is better that Under Armour’s 6.75%. However‚ Under Armour had a gross profit percentage that was
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles