Introduction Frequent flyer loyalty programs are a valuable marketing tool for airlines‚ however accounting for frequent flyer points (FFPs) is not a straight forward process (Bowman 1995). The aim of this assignment is to examine the concept of how FFPs should be accounted for according to the Framework‚ compare how Qantas Airways Limited (Qantas) and Virgin Blue Holdings Limited (Virgin) account for FFP’s‚ and determine the potential consequences of different accounting treatments. Accounting procedure
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ACCOUNTING FOR AIRLINE FREQUENT FLYER PROGRAMS: MANAGEMENT INCENTIVES AND FINANCIAL REPORTING IMPACTS May 2012 Brian J. Franklin‚ BBA Accounting ‘12‚ College of Business and Public Policy‚ University of Alaska Anchorage‚ 3211 Providence Drive‚ Anchorage‚ AK 99508‚ 907-268-4233 Ext. 401‚ bfranklin@frontiertutoring.com ABSTRACT The obligation to provide free or reduced-fare travel to passengers who redeem their accrued frequent flyer program (FFP) benefits represents a significant liability on
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Tourism and Hospitality Marketing Group Assignment (Case Study on Frequent Flyer Programmes) Group Members: Mary Tan Seok Gek Date: Sep 09‚ 2009 [pic] Introduction to Airline Frequent Flyer Programmes Two events contributed to the emergence of Frequent Flyer Programmes (FFPs) in the airline industry. First‚ deregulation of the industry in 1978 created a more customer- oriented marketing strategy. Second‚ the growth in information technology
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Accounting and GAAP recognition of revenue under SAB 101 and SAB 104 for supermarket customer loyalty cards and points issued on airlines frequent flyer programs. Customer loyalty programs and rewards programs are structured marketing efforts that reward customers who are loyal and regularly buy products and services from the same company. Customer loyalty programs and rewards programs are used to incentivize customers‚ build customers’ allegiance to the company’s brand and increase sales of the
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ACCOUNTING FOR FREQUENT FLIERS INTRODUCTION: Accounting for frequent fliers had become a controversial topic since American Airlines in 1981 introduced them as a loyalty program. Loyalty programs provide members with benefits such as discounts and saving rewards‚ which make these programs popular among consumers (Liebermann‚ 1999). In this specific case‚ we define the Frequent Flier Program (FFP) as “the number of mileage credits and associated liabilities outstanding”. This program as we might see
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focus on how to attract the customers to be loyal. With the big pressure of running‚ the loyalty program becomes the attractive role in the operation of hotels. What is customer loyalty program? It is the practice of finding‚ attracting and retaining customers who regularly purchase from you and refer new clients to you‚ which is the definition from Lisa M. Star. (ISPA Austin 2009). Loyalty program is just an appropriate tool to attract and keep the customers to become the returned customers. In
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Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification Loyalty programs (either on the shop delivery ’ or web based ’) can be classified either based on types of rewards and recognition tools used or the mechanism by which customers earn
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Frequent Flyer Program (FFP) Is a loyalty program offered by many airlines. Typically‚ airline customers enrolled in the program accumulate frequent flyer miles (kilometers‚ points‚ segments) corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles. In recent years‚ more miles were awarded for using co-branded credit and debit cards than for air travel. Acquired miles can be redeemed for free air travel; for other goods or services; or for increased
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Management—Customer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd December‚ 2010 3‚491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton? Criteria of Effective Customer Relationship Program Case Study—Hilton
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Symbiosis Institute of Media and Communication‚ Pune Module Professor Ashutosh Dutt Assignment Name Final Research Report: To be presented to Go Air Submitted By: Student Name: Deboshree Bhattacharjee Roll no: 81 Specialization and Section: MBA - PR Batch: 2012-14 Table of Contents Problem Definition 3 Approach to the Problem and Research Design 4 Type of research design 4 Data collection from secondary sources 4 Data collection from primary sources 4 Data Analysis
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