1 INTRODUCTION What is a product? It is anything that can be offered to a market to satisfy a want or need Kotler (2003). But‚ if that’s all‚ then why does a customer prefer product A over product B‚ satisfying the same need. It might be because product A provides better features than product B. However‚ what if‚ product B matched its features to that of product A. It might be because product A provides longer guarantee than product B. However‚ what if‚ product B matched its guarantee to that
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INBS 349-02 November 11‚ 2013 Case Studies (2) Starbucks 1. In the United States‚ about two-thirds of Starbucks outlets are company owned; the remaining one-third are operated by licensees. Outside the United States‚ the proportions are reversed: about two-thirds are run by licensees or partnerships in which Starbucks has equity stakes. What is the explanation for the two different market expansion strategies? When conducting business abroad‚ multi-national companies can use different market
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Asia’s sinking middle class: Full Text As consumer confidence plummets‚ dismayed marketers rethink strategies to ride out the economic crisis At first glance‚ nothing seems to have changed at One Utama‚ a sprawling shopping mall on the outskirts of Kuala Lumpur. Finding a vacant spot in the cavernous parking lot is as hard as it was a year ago. Inside‚ young Malaysian couples shop for groceries and kitchenware‚ while gawky teenagers queue outside a cinema multiplex showing Titanic. The coffee
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the fort Snapshot of liquor industry in India Liquor industry break-up Imported 3% Beer 13% Indian-made foreign liquor (IMFL) industry break-up Rum 20% Beer industry break-up Premium 1% Country liquor 48% Brandy 16% IMFL 36% Whisky 59% Standard 45% Strong 54% White spirits 5% Per-capita consumption: IMFL (ltr/p.a./person) 120 100 80 Per-capita consumption: beer (ltr/p.a./person) 140 120 80 Market share: IMFL and country liquor (%) 100 100 80 60 40 20 0
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1.The act of simple measuring and reporting information on certain processes: diverts the employee’s attention to other activities that are not being measured. 2.Management accountants are most likely to feel outside pressure to influence the numbers: products costing 3.A chain of cause and effect relationships that appropriately link the four balance scored perspective is: skilled production workers help to produce process quality that results in customer loyalty that helps to increase return
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INTERNATIONAL CUISINE (HOS 116) CULINARY RESEARCH PAPER CUSINES OF THE BRITISH ISLES * SCOTLAND * ENGLAND * IRELAND * WALES Mandy Borrow‚ a former teacher at Woodlands Junior School in the United Kingdom mentioned in her School blog that the British Isles is comprised of Great Britain‚ Ireland and other small islands with Great Britain being the largest island (Barrow). In other information‚ the British Isles are occupied by two nations; United Kingdom which is the union
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Demography The population of Scotland in the 2001 Census was 5‚062‚011. This rose to 5‚295‚400‚ the highest ever‚ according to the first results of the 2011 Census. Although Edinburgh is the capital of Scotland‚ it is not the largest city. With a population of just over 584‚000‚ this title falls to Glasgow. The Greater Glasgow urban area‚ with a population of almost 1.2 million‚ is home to nearly a quarter of Scotland’s population. The “Central Belt” is where most of the main towns
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accelerated by the political movements around the world. Government requests information from Google‚ concerning their operations‚ and the effect of the operations in the network field. . According to goggle’s annual transparency report there where 12539 requests in 2009 when the company started releasing that information. In 2013 that number is up to21389. That’s a 70%
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Description The selling Brand from UB Group-McDowells No. 1 Whisky Other Popular Brands: Premium Whisky-Antiq The selling Brand from UB Group-McDowells No. 1 Whisky Other Popular Brands: Premium Whisky-Antiquity Blue‚ Royal Challange‚ Director Special Black Whisky Regular-Diplomat‚ Director Special‚ Bonus Fine‚ Black Stallion‚ President Pride‚ Haywards Fine whisky BEERS-Kingfisher (Lager & Strong) &
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David Beer What does a comparison of the way the characters and their relationship are presented in Act One‚ Scene One with the way the characters and their relationship are presented in Act Two‚ Scenes One to Three reveal about the development of Rita and Frank and their relationship‚ in Educating Rita? Educating Rita was written in 1980 by the playwright Willy Russell and is one of his most famous plays to date. Since the play has many similarities to Russell’s life‚ it is viewed as a semi-autobiographical
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