1) Executive Summary Indian consumer is a very interesting entity. The consumer in India is as heterogeneous as the country itself is. The urban consumer contrasts with the rural and the South Indian consumer with the North Indian. Further still‚ the consumer in the metros militates with his usage and habit patterns. The Indian consumer‚ is therefore very difficult to understand and very difficult to predict. Tea and Coffee are the favourite drink in India especially tea. A quiet cafe revolution
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Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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“What I want to be when I grow-up” By: Lauren Phillips When I grow-up‚ I would like to become a prosecuting attorney (A prosecutor is the lawyer that will bring charges against a criminal. Then try them in court. They work for the government to put away the bad guys.). Because‚ I believe that I can take on the task of enforcing criminal laws among those who supposable “broke the law”. I also believe that I will feel satisfactory knowing that I could have possible keep another criminal of the
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in the question of whether any limits should be placed on scientific developments‚ we have to assess whether these benefits and also the cons. What better field of science then‚ to platform our discussion than the field of medicine and forensics‚ which has stirred much controversy? Medicine has helped humankind in uncountable ways. People have started taking charge of their own health and life. Therefore‚ the life expectancy of a person living in the nineties is about twenty years more on an
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When Stars Go Dark: An Anthology of Spatial Declination By kgtillada Architecture is a vessel for stories. From the very foundations an infrastructure stands on to the highest peak that reaches out for the sky‚ a story lies within each brick that is laid‚ each volume of concrete that is poured and each band of steel that is welded. It is a congregation of narratives‚ containing various mementos from when it was built until the passing generations it shall live through. There are many stories
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The following is an idea of the path I have followed. What I want to be When I Grow Up Coming to the point of my current career choice has been a long road. My idea of what a career is or should be has changed with circumstances and age. According to Weintraub (2005)‚ "the average worker spends only four years in a job and will have 12 jobs in as many as five career fields during his or her working life." (para. 1) My first career was marriage and motherhood followed by a surprising healthcare
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INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it ’s head quarters in Chikkamagaluru‚ Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore‚ a majority of its cafes are also located in Bangalore. The cafe chain has had much success
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On that day everything went wrong‚ I fell on the ground with a "BONG"! I hurt my elbows and knees And misplaced my cupboard keys. I dreamt of a horrible ghost‚ At breakfast I burnt my toast. I couldn’t find my tie‚ I couldn’t find my shirt And when I did find it‚ it was covered in dirt! I came to know‚ when I heard the clock’s chime That I had lost control of time. It was past six fifteen‚ O‚ How stupid I had been! On that very day‚ I missed my bus And then I made
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I was asked from the time I could talk “What do you want to be when you grow up.” My answers were always changing depending upon whatever new fad or hero I was into at that time…Nascar‚ Teenage Ninja Turtle‚ GI Joe‚ Fireman‚ Cowboy‚ Football player…it wasn’t somethin I seriously thought about at the time‚ except football‚ as to what I could make a living at doing or what would make me happy in the future…it was all about what made me happy at that moment…but then I started getting older and the question
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The day everything went wrong There are days in one’s life when everything can go wrong. He can get into trouble at every move. I had one such day last week. It was Friday when I woke up at 7 a.m. The sun was already bright. I had to be at the bus-stop at the latest 7.15 to reach school by 7.30 a.m. I rushed to the bathroom for a quick wash and turned on the tap. There was no water‚ it was dry! However‚ I managed with a pail of water‚ which my mother had left there the previous night. I quickly
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