Preview

market plan

Powerful Essays
Open Document
Open Document
1422 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
market plan
MARKETING PLAN
FOR
PRODUCTS FROM PLANTS AND HERBS THAT HAVE MEDICINAL VALUE (HERBAL MEDICINAL PRODUCTS)

NAME OF THE COMPANY
TONY HERBS
BY
V.SARANYA

EXECUTIVE SUMMARY
Tony Herbs is a company that is all set to enter the market very soon. It will generate products from plants that have medicinal value and these plants are grown by the company itself. It grows about ten types of plants and a few among them are Aloevera, Turmeric, Aamla, Kesavardini, and Nutmeg.
The products are pure and safe to use – 100% chemical free (free from added preservatives and emulsifying agents) and are of excellent quality with a competitive price.
The company has planned to start its business in the urban areas in and around Tamil Nadu and has its own retail outlets in few major cities like Chennai, Pondicherry, Cuddalore, Vizhupuram, Salem, Bangalore and in other similar cities.
We believe that the growing need of the market for quality and safe herbal products will help the company to succeed. Intelligent decision, sincere efforts and skilful execution will propel the company to reach greater heights.

SITUATIONAL ANALYSIS
People have once again started practising our traditional method of using medicinal herbs to treat injuries, health and personal care problems. These products are very effective, don’t cause side effects, and are a cheaper when compared to the costly chemical products available in the market. These herbal products used in India are broadly classified into herbal health products and herbal beauty products.

MARKET ANALYSIS
Before starting the business Tony Herbs conducted a research about the market condition for natural and herbal products in India. It collected useful information that will help the company to reach the target market in a better and a faster way.
Customer Information
Tony Herbs targets both the individual customer market and the commercial market (industries).
Individual customers:
We are concentrating mainly on the

You May Also Find These Documents Helpful

  • Best Essays

    Market plan

    • 3221 Words
    • 16 Pages

    The overall purpose of this marketing plan is to re-launch the VIKING robotic lawn mower in the UK market in 2014. Marketing plan aims to achieve the following objectives during the marketing campaign process.…

    • 3221 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    Plan Market Reserch

    • 2050 Words
    • 9 Pages

    I declare that this assessment is my own work and where my work is supported by documents from my vocational placement/employer permission has been granted.…

    • 2050 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Sales Plan

    • 3626 Words
    • 15 Pages

    If you are offering a new product there are two approaches you could adopt: . Price Skimming - opts for a high price initially to take advantage of demand for a new product . Penetration Pricing - attempts to gain a large share of the market for your product before the competition appears on the scene, by setting a fairly low price to dominate the market…

    • 3626 Words
    • 15 Pages
    Good Essays
  • Good Essays

    Market Planning

    • 5623 Words
    • 23 Pages

    There is no commonly accepted definition or approach to marketing planning. This is because of a number of problems that pepper the marketing planning literature relating to the size of an organization, the market or sector in which it exists, its culture, and the human beings that work within it. There is a huge body of research that has considered marketing planning and its models, structures and processes, theory and typologies. The only one thing that is certain is that, after considering the findings of a number of studies and as the output of many informed views, there is no common agreement on a single definition or approach to marketing planning.…

    • 5623 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    Strategic Market Planning

    • 605 Words
    • 3 Pages

    2.4 - Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented?…

    • 605 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Lush Marketing Plan

    • 2336 Words
    • 10 Pages

    The main focus of this report is growth a three-year Marketing Plan of lush products which will improve the sale of company in the UK market. The main elements of this report will include:…

    • 2336 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Mission: “Provide customers with high quality and best value herbal tea through the constant pursuit of innovation and excellence”…

    • 2242 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Herborist promotion strategies will emphasize promotional strategies that reflect the lifestyle of its audience, unique value proposition and the range of media available. Herborist will also using pull strategies which mean focus on demand-driven strategy because we are target directly to the end user. Pull strategies will include free samples, public promotional events such as communities demo event, door-to-door sales, point-of-sale displays, Internet marketing campaigns and telemarketing campaigns. Media campaigns designed to associate the product with a public good such as Chinese herbal naturalism which will differentiate Herborist’s product with existing skin care products from the competitors in the market.…

    • 863 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Swot of Hft in Hong Kong

    • 1308 Words
    • 6 Pages

    Established in 1986,“Hung Fook Tong” is one of the famous manufacturers and retailers of traditional herbal tea in Hong Kong which has over 70 retail shops with more than 700 staff members, self-invested factories in Hong Kong and Shenzhen and a sales network with extensive coverage. Mainly it serves customers with various kinds of Herbal Tea, Herbal soups, other non-herbal beverages, and snack (like dim-sums and sausages) on a price range of $8-$250. HFT also set up point of sales in the USA, Canada, Australia, England, Netherlands and Singapore, etc. The slogan of HFT on missions and values are ‘Herbs Life: Popular & Convenience’ and ‘True and Natural’. HFT clearly stated their market position by these slogans.…

    • 1308 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Hong Kong people have become more health-conscious in the past decade. In 2003, the SARS epidemic in Hong Kong had cruelly taken away the lives of 300 people and left us with traumatic experiences. After such a painful lesson, people have realised the vulnerability of life and the importance of health. Their consumption on healthy products has surged considerably as a result. In order to explore the lucrative market of healthy products, I have chosen Hung Fook Tong ( HFT) for my analysis assignment. Found in 1986, HFT is a large herbal tea enterprise with chain stores, manufactories of health products and bottled herbal drinks. It is determined to devote itself to the search for a perfectly natural path to health for the benefits of mankind and to hand down the fine tradition of Chinese herbal application.…

    • 3954 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Fundamental Analysis

    • 16915 Words
    • 68 Pages

    Primary and secondary data are collected to conduct this project. The primary data are collected through questionnaires for customers. The study collects different opinion of customer about Keragem Kesamrith herbal hair oil. Detailed questions were asked to customer to find out their opinion about Keragem Kesamrith herbal hair oil. The secondary data was collected from the organization's records, annual report etc.…

    • 16915 Words
    • 68 Pages
    Powerful Essays
  • Satisfactory Essays

    A company Zee Laboratories Ltd. aims to come among top three pharmaceutical companies of India by 2020. The company is not only looking at domestic business, but its global dream is to be a world’s major company and the company is trying to achieve its aim by pursuing a series of partnership and collaborations within the next 5-8 years. It has plans for diversification expansion and gaining more market share in the health care segment. The financial target is set high on Rs.2000 crore ($370 million) for the year 2013. Some products recently launched by the company are OREVA (Skin Care Products), Concord (Psych care Products), Altrex (Eye Care Products) and etc., Zee Labs Cardiac Care capsules and tablets are one of the largest brands in domestic market. Zee Labs both older products and new introductions have contributed about 10-12% respectively to the value growth. The company manages to snatch a turnover of $220 million while Cipla manages to earn total revenue of $77.75 billion in India.…

    • 391 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Plan: Marigold

    • 521 Words
    • 3 Pages

    Appropriate research will be done ahead of time by Marigold. It can help Marigold to be able to assess the market and the products that selling is really in demand or not. Hence, Marigold will maintain the fresh quality and unique flavor juices drinks to meet the health-conscious customers.…

    • 521 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Study of Gold Etf

    • 16644 Words
    • 67 Pages

    business plans and strategies for the Indian market … it has added significant value to our…

    • 16644 Words
    • 67 Pages
    Powerful Essays
  • Good Essays

    Many of the modern medicines that we currently use are derived from plants. Most of us use plant based medicines and don’t know it. Aspirin, Capsaicin and Quinine are just a few examples of commonly used medications derived from plants. Some of the most commonly used herbal medications for joint pain include Boswellia (Frankincense), Cat’s claw, Turmeric, Ginger, and…

    • 587 Words
    • 3 Pages
    Good Essays