A New Strategy for Kodak
Assignment # 3: A New Strategy for Kodak
BUS599 Strategic Management
1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.
Kodak is one of the many companies that has succumbed to a disruptive technology some call the digital divide. They recently came out of chapter 11 bankruptcy, which allowed them to restructure the organization. Entering the company at this point and as a business consultant for the company, I would recommend a restructuring of the internal core. Focus on the business’s operational and functional aspects and how to leverage the new venture to increase profitability and sustain a competitive advantage in the industry. To start the process, Kodak should identify a worthy organization and enter into an agreement with a reputable organization to implement the cloud service using the existing Kodak business model. This will reduce the possibility of the selective company to be a competitor.
Replicate the business model across the multidivisions to include the new joint venture company that will provide the cloud service. This will provide consistency across the organization and support both organizations goals and objectives building a stronger force in the market. Increase investments in the research and development of the cloud service that will produce innovations and assure the service remains competitive. This is important because technology is a very fast moving industry and the cloud service is a highly technical service that will require constant monitoring of the market to stay abreast with competitors (Khanna, 2013).
As for the human resource aspect, with the layoff history and unstable economy, to improve the organization’s infra-structure and avoid risky investments
BUS599 Strategic Management
1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.
Kodak is one of the many companies that has succumbed to a disruptive technology some call the digital divide. They recently came out of chapter 11 bankruptcy, which allowed them to restructure the organization. Entering the company at this point and as a business consultant for the company, I would recommend a restructuring of the internal core. Focus on the business’s operational and functional aspects and how to leverage the new venture to increase profitability and sustain a competitive advantage in the industry. To start the process, Kodak should identify a worthy organization and enter into an agreement with a reputable organization to implement the cloud service using the existing Kodak business model. This will reduce the possibility of the selective company to be a competitor.
Replicate the business model across the multidivisions to include the new joint venture company that will provide the cloud service. This will provide consistency across the organization and support both organizations goals and objectives building a stronger force in the market. Increase investments in the research and development of the cloud service that will produce innovations and assure the service remains competitive. This is important because technology is a very fast moving industry and the cloud service is a highly technical service that will require constant monitoring of the market to stay abreast with competitors (Khanna, 2013).
As for the human resource aspect, with the layoff history and unstable economy, to improve the organization’s infra-structure and avoid risky investments
References: Fisher, J. (2012, January 19). What Kodak Needs to do to Survive. PC Magizine. Hill, C. W., & Jones, G. R. (2012). In C. W. Hill, & G. R. Jones, Strategic Management, An Integrated Approach (pp. 307-338). Cengage. Jing, S. (2013, September 7). Kodak, back from Bankruptcy, With New Sales Strategy. China Daily. Khanna, A. (2013, February 10). Back to Basics: 5 Objectives for Successful Cloud Adoption. Business Computing World.