Wwe Case
World Wrestling Entertainment Case Analysis
World Wrestling Entertainment began its operations in 1952 under the ownership of Vince McMahon Sr. as the Capitol Wrestling Federation. Since 1952, the WWE has gone through 3 name changes.(WWWF, NWA, WWF) The WWF saw such stars as Hulk Hogan, Andre the Giant, Bret Hart, and countless other wrestlers. During the time of WWF, Vince McMahon brought his product to pay per view which created huge revenue for WWF at the time. The WWE can now be found on local television on Monday nights, pay per view, magazines, and consumer products. The WWE is not just the biggest wrestling company in the United States, but it is also the biggest in the world. The company has gone about this by spreading the WWE all over the world through international expansion. They have gone global to over 145 countries in the world which can accumulate to 1/6 of the world’s population.
Analysis and Evaluation
To be the biggest wrestling company in the world like the WWE is, they obviously possess some strengths that help them continue to be profitable. What separates the WWE from its competition is the fact that while this is a wrestling company, it also is in the entertainment business. When watching the WWE on TV, you almost think of it as a soap opera or sometimes in my opinion, a sad love story. Competitors to the WWE come in all sorts, because of the fact that it’s in the “Entertainment” business. If it was just and only a wrestling company , their competitors would be of the likes of TNA or UFC fighting. To get a better understanding of the WWE, there are 3 ways you can go about it. You can look into Porters Five Forces Model, financials, and A SWOT analysis.
The WWE has a licensing program that spans worldwide. The licensing makes use of the WWE brand name, logo, and likenesses of WWE trademarked wrestling characters. Licensing plays a big role in WWE video games, which generate a lot of revenue for the company. Their video games are
World Wrestling Entertainment began its operations in 1952 under the ownership of Vince McMahon Sr. as the Capitol Wrestling Federation. Since 1952, the WWE has gone through 3 name changes.(WWWF, NWA, WWF) The WWF saw such stars as Hulk Hogan, Andre the Giant, Bret Hart, and countless other wrestlers. During the time of WWF, Vince McMahon brought his product to pay per view which created huge revenue for WWF at the time. The WWE can now be found on local television on Monday nights, pay per view, magazines, and consumer products. The WWE is not just the biggest wrestling company in the United States, but it is also the biggest in the world. The company has gone about this by spreading the WWE all over the world through international expansion. They have gone global to over 145 countries in the world which can accumulate to 1/6 of the world’s population.
Analysis and Evaluation
To be the biggest wrestling company in the world like the WWE is, they obviously possess some strengths that help them continue to be profitable. What separates the WWE from its competition is the fact that while this is a wrestling company, it also is in the entertainment business. When watching the WWE on TV, you almost think of it as a soap opera or sometimes in my opinion, a sad love story. Competitors to the WWE come in all sorts, because of the fact that it’s in the “Entertainment” business. If it was just and only a wrestling company , their competitors would be of the likes of TNA or UFC fighting. To get a better understanding of the WWE, there are 3 ways you can go about it. You can look into Porters Five Forces Model, financials, and A SWOT analysis.
The WWE has a licensing program that spans worldwide. The licensing makes use of the WWE brand name, logo, and likenesses of WWE trademarked wrestling characters. Licensing plays a big role in WWE video games, which generate a lot of revenue for the company. Their video games are
References: Wwe corporate - live & televised entertainment. (2011). Retrieved from http://corporate.wwe.com/company/events.jsp “Copyright and Trademark Notice.” WWE. 7 Nov. 2004 http://www.wwe.com/help/copyright/. http://corporate.wwe.com Liss, David. “WWE: Get the “F” Out.” The Brand Channel. 11 Nov. 2002. 17 Oct. 2004 *Some knowledge was just obtained from what I know about the WWE already