1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years?
If Williams-Sonoma continues with its present strategies and objectives, it will have a large market share in the next five years. Since it was founded, it has delved into innovation that has maintained its performance in the competitive environment. The various changes it has made in conducting business will contribute to its future progress. According to the case study, Williams-Sonoma has many competitors in the market who specialize in the same commodities marketed in the retail stores. Its subsequent successes in sales prompted competition from other companies at national,