Why is perception important Explain the factors influencing perception
Question No.2: Why is perception important? Explain the factors influencing perception.
Answer:
Perception can be defined as a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, as we have noted, what one perceives can be substantially different from objective reality.
An individual’s behaviour is based on their perception of reality, not on reality itself. It is important in communicating effectively, assessing situations, understanding behaviours, and selecting and evaluating employees. Perception helps us to understand differences in the behaviours of different people by showing us that their perceptions vary, even though the situation/context might be the same.
FACTORS INFLUENCING PERCEPTION
Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli. Through the perceptual process, we gain information about properties and elements of the environment that are critical to our survival. Perception not only creates our experience of the world around us; it allows us to act within our environment.
A number of factors operate to shape and sometimes distort perception. These factors can reside:
1. The perceiver.
2. The Target
3. The Situation
1. The Perceiver:
Several characteristics of the perceiver can affect perception. When an individual looks at a target and attempts to interpret what he or she stands for, that interpretation is heavily influenced by personal characteristics of the individual perceiver. The major characteristics of the perceiver influencing perception are:
a. Attitudes: The perceiver’s attitudes affect perception. For example, suppose Mr. X is interviewing candidates for a very important position in his organization – a position that requires negotiating contracts with suppliers, most of whom are male. Mr X may feel that women are not capable of holding
Answer:
Perception can be defined as a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, as we have noted, what one perceives can be substantially different from objective reality.
An individual’s behaviour is based on their perception of reality, not on reality itself. It is important in communicating effectively, assessing situations, understanding behaviours, and selecting and evaluating employees. Perception helps us to understand differences in the behaviours of different people by showing us that their perceptions vary, even though the situation/context might be the same.
FACTORS INFLUENCING PERCEPTION
Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli. Through the perceptual process, we gain information about properties and elements of the environment that are critical to our survival. Perception not only creates our experience of the world around us; it allows us to act within our environment.
A number of factors operate to shape and sometimes distort perception. These factors can reside:
1. The perceiver.
2. The Target
3. The Situation
1. The Perceiver:
Several characteristics of the perceiver can affect perception. When an individual looks at a target and attempts to interpret what he or she stands for, that interpretation is heavily influenced by personal characteristics of the individual perceiver. The major characteristics of the perceiver influencing perception are:
a. Attitudes: The perceiver’s attitudes affect perception. For example, suppose Mr. X is interviewing candidates for a very important position in his organization – a position that requires negotiating contracts with suppliers, most of whom are male. Mr X may feel that women are not capable of holding