Who Is Herschel's Competitors

Since 2009, Herschel Supply Co. has gone from two brothers starting up a company to a quirky international brand with around 200 members of staff due to the marketing savvy of having an appreciation for what it takes to be “cool”. The starting point of the company was to create an alternative to the generic gym bag that was more focused on the style and look of the bag but would continue to provide customers with the same functionality. However, today, style is still at the forefront of the company and now provides products from stylish headwear to functional bags and travel equipment and are considered to be offered at an affordable price. Undoubtedly, it could be said that the most popular item of the brand is the backpack with there being more than 40 different styles and 3 distinct product lines and with them being seen to be worn by students, commuters who have an interest in style, and other image-conscious people ranging from business professionals to causal youngsters.
Herschel has the vision to infuse an “old style with a new aesthetic” and realizes that consumers want products that are nostalgic but also have a modern feel about them. The unique style of Herschel’s brand, designs, and effective marketing efforts has allowed the company to become a front-runner and leading brand in not only the area of accessories but also as a distinctive icon in the fashion world. Herschel’s competitive edge has led to their products being sold in over 70 countries around the world with 10,000 points of sale and can be purchased in various places such as department stores, through their own website, and also some of their products are exclusive to the Apple