Who Are The Stakeholders And Johnson Credo

Johnson and Johnson was founded by George E. Johnson, Sr. in 1886. Over the years, the name has become a household fixture. The company manufactures and sells products from hair care to surgical technology. Someone you know may even rely on a drug made by Johnson & Johnson to treat a serious illness or condition. In their credo they recognize four stakeholder groups that are crucial to their business: users of their products, employees, communities, including where they work and live and also the world community, and stockholders. Each group has its own importance to the company and the order in which they appear in the credo indicate their order of importance.
As a primary stakeholder, the first group, users of their products, is considered the most important by Johnson & Johnson since it is listed first in the credo. Johnson & Johnson recognizes
Without employees, Johnson & Johnson would not be able to conduct business. There would not be anyone to discover new technologies or merchandise, to create marketing strategies, to sell the technology or merchandise, or to ship the merchandise. Johnson & Johnson also would not be able to track financial transactions or even pay their bills. According to the website, “Our employees innovate, create, develop and improve our products every day. We strive to do what’s right for them” (People). Employees are provided with an extensive benefits package that can be tailored to each employee’s specific needs including medical, dental, vision, flexible spending accounts, life insurance, auto and home insurance and a commuter benefits program. Further attesting to how much Johnson & Johnson values their employees, they offer their employees a concierge service that offers services from returning books to the library to making sure the dry cleaning is picked up. In 2013, they were rated number 18 of the 50 best companies to work for in America (Giang, Stanger and