What Is Topshop?
Situation analysis
Customer Insight - “..Building in the voice of the customer, seeking customer insights, and getting the right market information before Development proceeds are vital requirements.” Robert G. Cooper, Winning at New Products
Topshop is a fashion forward brand with its flagship store based on London Oxford Street. Topshop have cleverly used social media to get a better customer insight. This is done by using Facebook to like and share posts of what they like. By doing this Topshop can not only get a Customer insight but are able to widen their target audience.
During London Fashion Week, Topshop offered an exciting new experience where customers could customize clothing as it was being modelled on the runway and purchase …show more content…
SWOT Analysis (Porter 1971)
Porters Five Forces include Bargaining Power of Suppliers > Bargaining Power of Customers > Threats of New Entry > Threats of Substitute Products = Competitive rivalry between an industry. When beginning to do a SWOT analysis these are the main points to examine in order to understand where a company is currently at.
Strengths - Topshop can offer a range of On-trend products at high street prices. With over 500 stores and an online presence, Topshop is able to reach a wide audience with its varied range of products expanding the potential and current shoppers. By working with charities such as Age UK, TRAID and Starlight, Topshop is able to add to its established Brand by adding a feeling of trust amongst Stakeholders. This also adds to the brand image for Topshop. Due to collaborations with celebrity designers, Models and Media culture Topshop is able to add an exciting new range of products weekly along with adding to its high street …show more content…
“Shoot The Show” which has been used during the Spring Summer 2013 TopShop Unique show at London fashion week. By teaming up with Facebook TopShop are allowing, for the first time ever, users to “customise the catwalk” which gives users the ability to change colours and accessories for selected key looks then share them with friends via Facebook. This can be done the moment new looks hit the runway and allows the user the ability to order products up to three months ahead of industry lead times. The Shoot The Show experience will be available across all platforms and devices. It gives the user the experience as if they were sitting in the front row of fashion week and allows TopShop products to reach hundreds of millions of users. Augmented Reality “The extension of a user’s perception with virtual information” (Schall, 2012,
Customer Insight - “..Building in the voice of the customer, seeking customer insights, and getting the right market information before Development proceeds are vital requirements.” Robert G. Cooper, Winning at New Products
Topshop is a fashion forward brand with its flagship store based on London Oxford Street. Topshop have cleverly used social media to get a better customer insight. This is done by using Facebook to like and share posts of what they like. By doing this Topshop can not only get a Customer insight but are able to widen their target audience.
During London Fashion Week, Topshop offered an exciting new experience where customers could customize clothing as it was being modelled on the runway and purchase …show more content…
SWOT Analysis (Porter 1971)
Porters Five Forces include Bargaining Power of Suppliers > Bargaining Power of Customers > Threats of New Entry > Threats of Substitute Products = Competitive rivalry between an industry. When beginning to do a SWOT analysis these are the main points to examine in order to understand where a company is currently at.
Strengths - Topshop can offer a range of On-trend products at high street prices. With over 500 stores and an online presence, Topshop is able to reach a wide audience with its varied range of products expanding the potential and current shoppers. By working with charities such as Age UK, TRAID and Starlight, Topshop is able to add to its established Brand by adding a feeling of trust amongst Stakeholders. This also adds to the brand image for Topshop. Due to collaborations with celebrity designers, Models and Media culture Topshop is able to add an exciting new range of products weekly along with adding to its high street …show more content…
“Shoot The Show” which has been used during the Spring Summer 2013 TopShop Unique show at London fashion week. By teaming up with Facebook TopShop are allowing, for the first time ever, users to “customise the catwalk” which gives users the ability to change colours and accessories for selected key looks then share them with friends via Facebook. This can be done the moment new looks hit the runway and allows the user the ability to order products up to three months ahead of industry lead times. The Shoot The Show experience will be available across all platforms and devices. It gives the user the experience as if they were sitting in the front row of fashion week and allows TopShop products to reach hundreds of millions of users. Augmented Reality “The extension of a user’s perception with virtual information” (Schall, 2012,