What Is The Difference Between Campbell And Bailyn's Boston Office

When Campbell and Bailyn’s Boston Office made the decision to restructure their organization and place a new emphasis on specialization, the business and employees faced multiple challenges during the process. Although communication problems were evidenced in the scenario, I was also concerned with the lack of buy-in by the employees within the organization. According to a recent writing in Bloomberg’s Business Week, employees are an important factor in determining how customers perceive the company’s brand. For this reason, companies should do more to nurture the company’s culture through internal branding efforts. In addition, when employers consider a company’s brand, they think in terms of marketing departments, advertising, and publications.