Virgin Galactic
Table of Contents
Table of Contents 2
I. History and Evaluation of Space Tourism 3
II. Introduction of Virgin Galactic 3
III. Mission and Vision 3
IV. Business Strategy 3
V. Market Research 4
VI. Technology Strategy 4
A. Porter's Five Forces 4
B. SWOT Analysis 6
C. Ans-Off Matrix 7
D. BCG Matrix 7
VII. Technical Issues And Space Vehicle of Virgin Galactic 7
VIII. Future of Space Tourism 8
IX. Future of Virgin Galactic 8
X. References 9 I. History and Evaluation of Space Tourism
Space tourism, which offers a unique type of adventure, is no longer a dream or fantasy, but it is nearly materialized. Currently, companies in Russia, Europe, and the United States are competing to become future leaders of space tourism. Bigelow Aerospace, is currently designing inflatable spacecrafts for future hotels. The emerging space tourism industry has, to date, focused primarily on technological considerations. Technological concerns will undoubtedly remain critical for many years to come. When we look at the history we can not define a reliable market because still under process but since last 10 years there were a lot of studying and designing to set up a space tourism business in the reality. NASA and other international space stations have worked together testing the flight of rockets and there are currently several companies achieving space tourism with an increasing number of commercial enterprises starting up in the field.
II. Introduction of Virgin Galactic
Virgin Galactic one of those companies who made space tourism to become sound more logically and made it up in the public mind. However, Virgin Galactic will be the first private space tourism company to send civilians into space. In December of 2005, Virgin Galactic announced that it will locate the headquarters and Mission Control in New Mexico. Virgin Galactic is part of a group of companies with good staff has the experience in aviation and innovation. Each company shares same ideas, values,
Table of Contents 2
I. History and Evaluation of Space Tourism 3
II. Introduction of Virgin Galactic 3
III. Mission and Vision 3
IV. Business Strategy 3
V. Market Research 4
VI. Technology Strategy 4
A. Porter's Five Forces 4
B. SWOT Analysis 6
C. Ans-Off Matrix 7
D. BCG Matrix 7
VII. Technical Issues And Space Vehicle of Virgin Galactic 7
VIII. Future of Space Tourism 8
IX. Future of Virgin Galactic 8
X. References 9 I. History and Evaluation of Space Tourism
Space tourism, which offers a unique type of adventure, is no longer a dream or fantasy, but it is nearly materialized. Currently, companies in Russia, Europe, and the United States are competing to become future leaders of space tourism. Bigelow Aerospace, is currently designing inflatable spacecrafts for future hotels. The emerging space tourism industry has, to date, focused primarily on technological considerations. Technological concerns will undoubtedly remain critical for many years to come. When we look at the history we can not define a reliable market because still under process but since last 10 years there were a lot of studying and designing to set up a space tourism business in the reality. NASA and other international space stations have worked together testing the flight of rockets and there are currently several companies achieving space tourism with an increasing number of commercial enterprises starting up in the field.
II. Introduction of Virgin Galactic
Virgin Galactic one of those companies who made space tourism to become sound more logically and made it up in the public mind. However, Virgin Galactic will be the first private space tourism company to send civilians into space. In December of 2005, Virgin Galactic announced that it will locate the headquarters and Mission Control in New Mexico. Virgin Galactic is part of a group of companies with good staff has the experience in aviation and innovation. Each company shares same ideas, values,
References: S. Suzette Beard, Janice Starzyk, Space Tourism Market Study, October, 2002, from http://www.spaceportassociates.com/pdf/tourism.pdf Greg Morcroft, U.S. keeps minting millionaires, from MarketWatch Sep 28, 2005, from http://www.marketwatch.com/News/Story/Story.aspx?guid={1A925213-33C7-4D4A-A4F5-69D0604A0259}&print=1&siteid=mktw National Research Council (2006) S G Shelby, Tourism in Space Closer to Countdown, the Huntsville Times, June 27, 2004, from http://www.spaceislandgroup.com/pdf/HuntsvilleTimes.pdf Virgin Galactic (2007)