Vermints Swot Analysis

Seventh Generation is a Burlington-based company that sells environmentally safe cleaning products, with no harsh chemicals. They sell recycled toilet paper. It has an image along with an advertising campaign that stresses earth-friendly ingredients and saving the environment for future generations. To fit its brand image the company strives for cleaning products that are gentle, not harsh. http://www.seventhgeneration.com/

Seventh Generation is wise to link its image with the Vermont image–an image popular with customers of Seventh Generation and “customers” of Vermont–tourists, people moving here, farmer, and businesses marketing Vermont products like maple syrup and cheese. VerMints (describe as you did with Seventh Generation) has much the same approach. With 'vermints', this clever company plays on the word "vermont', and their mints, like the state, are green. “They are honest. They are clean. They are truly the very best. VerMints are organic, gluten-free player, non-GMO, nut-free, AND kosher mints. We ditched all the gross, health-harming, chemically-modified stuff that you usually find in mints and made super tasty (some even say super-powered) mints from nature and nature only.” http://www.vermints.com/

It is notable that this same kind of language is used to describe the Vermont brand. See “The Little Brand That