Verizon wanted to prove that, it is the Better Network beyond their product and service offering, through the added-value proposition of desirable access. Momentum Worldwide were asked to Verizon’s new premium access platform by leveraging its partnership with the NFL.
Momentum Worldwide created a research facility for Verizon customers to try “a breakthrough virtual reality experience prototype” which would allow them to interact with a “virtual” version of star Giants receiver Odell Beckham Jr. While their vision was obscured by VR goggles, Odell Beckham