Value Chain Analysis of Aggreko
University of Stirling
Pre-Masters Skills for
Business Environment
Value chain analysis of Aggreko
Name: Rita
Date: 2011
Tutor: David Dick
Value chain analysis of Aggreko
1. Introduction
Currently, along with the increasingly development of globalization, every walks of life has to confront with the fierce competition. Even electric power market is no exception as well. Furthermore, more and more companies have not satisfied with the domestic market, they have focused on expanding the international market, such as Aggreko. As leader of the world 's temporary power industry Aggreko has achieved a serious of success in recent years, even they need to face to intense competition from domestic and international market. This essay will through analyze the operation process and the creating of competitive advantage of Aggreko, in order to find out the reasons of Aggreko’s success. Therefore, this essay will be divided into four parts: the first part will introduce Aggreko Company briefly. Secondly, it will explain the value chain theory. And then the third part will use the value chain theory to analyze the competitive advantage of Aggreko. Finally, this essay will conclude Aggreko’s operation and its competitive advantage.
2. About Aggreko Aggreko is currently recognized as the world 's largest specialist energy company, which provides specialist temporary energy rental solutions, such as Power Generation, Temperature Control, Oil-Free Air (North America only), Risk Management, Aggreko Cooling Tower Services, Aggreko Event Services, Aggreko Process Services. The company was created in Netherlands in 1962 and established in Scotland in 1973. For the goal of delivering attractive and growing return to shareholders, the excellence service for customers by becoming the world leading temporary power provider and temperature controllers, Aggreko takes fleet investment and geographic expansion as their strategy to operate their business (Aggreko
Pre-Masters Skills for
Business Environment
Value chain analysis of Aggreko
Name: Rita
Date: 2011
Tutor: David Dick
Value chain analysis of Aggreko
1. Introduction
Currently, along with the increasingly development of globalization, every walks of life has to confront with the fierce competition. Even electric power market is no exception as well. Furthermore, more and more companies have not satisfied with the domestic market, they have focused on expanding the international market, such as Aggreko. As leader of the world 's temporary power industry Aggreko has achieved a serious of success in recent years, even they need to face to intense competition from domestic and international market. This essay will through analyze the operation process and the creating of competitive advantage of Aggreko, in order to find out the reasons of Aggreko’s success. Therefore, this essay will be divided into four parts: the first part will introduce Aggreko Company briefly. Secondly, it will explain the value chain theory. And then the third part will use the value chain theory to analyze the competitive advantage of Aggreko. Finally, this essay will conclude Aggreko’s operation and its competitive advantage.
2. About Aggreko Aggreko is currently recognized as the world 's largest specialist energy company, which provides specialist temporary energy rental solutions, such as Power Generation, Temperature Control, Oil-Free Air (North America only), Risk Management, Aggreko Cooling Tower Services, Aggreko Event Services, Aggreko Process Services. The company was created in Netherlands in 1962 and established in Scotland in 1973. For the goal of delivering attractive and growing return to shareholders, the excellence service for customers by becoming the world leading temporary power provider and temperature controllers, Aggreko takes fleet investment and geographic expansion as their strategy to operate their business (Aggreko
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