Vadilal
“A STUDY ON THE PRESENCE OF VADILAL ICE-CREAMS IN NAVI MUMBAI REGION REGION”
Faculty Guide: Prof. Seema Laddha Company Guide: p y Sandeep Sharma.
(A – 11) (Marketing Specialization)
Submitted By: Aditya S. Dethe.
India’s second largest ice cream player. It is headquartered in Gujarat. Two ice cream production facilities – one at Pundhra in Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. 150 plus flavours and they are sold in a variety of more than 250 packs and forms. The range includes cones, candies, bars, ice-lollies, small p , g p , y packs, and economy p , y packs. cups, big cups, family p
R j h G dhi Rajesh Gandhi Managing Director
D h Gandhi Devanshu G dhi CEO and MD
Product: 150 plus flavours and they are sold in a variety of more than 250 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family Th i l d di b i l lli ll bi f il packs, and economy packs. Place: It has a very strong distribution network of 50,000 retailers, 250 SKUs (stock keeping units), 550 distributors, 32 CNF and 250 vehicles for delivery of goods. Price: Vadilal uses penetrative pricing strategy with the best price ranges from Rs5 to Rs250. Promotion: The company through its 'Freeze the Moment' contest had invited applications from youth across the country to be featured in its calendar for 2013. The shortlisted candidates may also g a fair chance to feature in television y get commercial of Vadilal Ice Cream.
Strength: g It has world class manufacturing facilities providing excellent quality Huge brand name in Gujarat providing a good base to expand Has good reputation and experience for being in the industry for over 40 years Huge variety in flavors of ice creams and candies Weakness: Less visibility and market share across the region because of major players in the industry Stronger competition stifling its growth Brand visibility lower than other major players Poor packaging of some
Faculty Guide: Prof. Seema Laddha Company Guide: p y Sandeep Sharma.
(A – 11) (Marketing Specialization)
Submitted By: Aditya S. Dethe.
India’s second largest ice cream player. It is headquartered in Gujarat. Two ice cream production facilities – one at Pundhra in Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. 150 plus flavours and they are sold in a variety of more than 250 packs and forms. The range includes cones, candies, bars, ice-lollies, small p , g p , y packs, and economy p , y packs. cups, big cups, family p
R j h G dhi Rajesh Gandhi Managing Director
D h Gandhi Devanshu G dhi CEO and MD
Product: 150 plus flavours and they are sold in a variety of more than 250 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family Th i l d di b i l lli ll bi f il packs, and economy packs. Place: It has a very strong distribution network of 50,000 retailers, 250 SKUs (stock keeping units), 550 distributors, 32 CNF and 250 vehicles for delivery of goods. Price: Vadilal uses penetrative pricing strategy with the best price ranges from Rs5 to Rs250. Promotion: The company through its 'Freeze the Moment' contest had invited applications from youth across the country to be featured in its calendar for 2013. The shortlisted candidates may also g a fair chance to feature in television y get commercial of Vadilal Ice Cream.
Strength: g It has world class manufacturing facilities providing excellent quality Huge brand name in Gujarat providing a good base to expand Has good reputation and experience for being in the industry for over 40 years Huge variety in flavors of ice creams and candies Weakness: Less visibility and market share across the region because of major players in the industry Stronger competition stifling its growth Brand visibility lower than other major players Poor packaging of some