Preview

Ups Research Paper

Powerful Essays
Open Document
Open Document
3990 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ups Research Paper
Table of Contents

Table of Contents
Executive Summary 3
Strategic Analysis for UPS 4
Organizational Plan for UPS 4
Companies 5
Services 6
The Marketing Plan for UPS 11
Whiteboard Campaign 11
NASCAR Campaign 11
The Operating Plan for UPS 12
Global Trade 13
Infrastructure 14
Customs 14
The Financial Plan for UPS 15
Results 15
Cash Position 16
Supporting Documents 16
UPS FACT SHEET 16
Awards 18
Conclusion 18
References 19

Executive Summary

In 1907, a 19 year old entrepreneur James E. Casey and his partner developed a business for the Seattle, Washington area that provided quality messenger services. Within a century, the company managed to globalize the industry of delivery services along with a name many have come to know - UPS. Although their primary business is the time-definite delivery of packages and documents, they have also extended their capabilities in recent years to encompass the broader spectrum of services known as supply chain solutions, such as freight forwarding, customs brokerage, fulfillment, returns, financial transaction and even repairs. UPS is also the leading provider of less-than-truckload transportation services. The inner workings and strive for success shows how this fortune five hundred company strategically built this empire from the ground up, and in the process cloned the famous marketing slogan: “What can brown do for you?”

UPS ranked No. 3 in the Reputation Institute's Reputation Pulse 2009 study of the most reputable companies in the U.S. The company has been recognized every year since the study began in 2006. Synchronizing the world as we know it, UPS has managed to master this task with such poise and ease by developing an understanding of doing business around the world.
Strategic Analysis for UPS
When developing strategies, analysis of the organization and its environment as it is and how it may develop in the future, is important to the organizations success. UPS’s growth strategy takes



References: UPS (2009). Retrieved October 7, 2009, From http://pressroom.ups.com/Press+Releases/Archive/2009/Q2/UPS+Expanding+Global+Network+of+Field+Stocking+Locations UPS (2009). Retrieved October 7, 2009, From http://www.upsmailinnovations.com/ UPS (2009). Retrieved October 7, 2009, From http://www.ups.com/content/us/en/about/index.html?WT.svl=Footer UPS (2009). Retrieved October 7, 2009, From http://www.theupsstore.com/ UPS (2009). Retrieved October 7, 2009, From http://whiteboard.ups.com/ UPS (2009). Retrieved October 7, 2009, From http://www.community.ups.com/ UPS (2009). Retrieved October 7, 2009, From http://investor.shareholder.com/ups/

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Nt1310 Unit 2 Video

    • 379 Words
    • 2 Pages

    UPS agencies tread the strategies to spread by a variety of communication, advertising, public relation, personal selling, and sales promotion. UPS syndicates all these factors to provide easiness, stability, and maximum communication influence. UPS objective to led the consumers' needs by aware the consumers aware, of their ability, and let them know the UPS more than only small package delivery. That imposed the UPS to change their image and developing their resources through IMC approach. Also, they created a new channel…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Founded in 1907, UPS is the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. Using advanced technology, access to global resources, and an integrated network of physical, technological, and human assets, UPS provides a powerful competitive advantage that can help you earn repeat customers and grow your business.…

    • 956 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Week 2 Consumer Behavior

    • 1239 Words
    • 5 Pages

    UPS has been in the package delivery business for 95 years, providing services to businesses and consumers worldwide in more than 200 countries. In 1994, UPS began to investigate the potential of e-commerce and started an internal group focused on enabling e-commerce. UPS redefined its core business and found ways to change its structure and processes, forming new businesses to take advantage of new opportunities. UPS was interested in finding ways to leverage their extensive infrastructure and expertise in basic transportation of goods, services, and information. They wanted to enter new markets and continue to grow. They also wanted to undergo a more fundamental change—to transform their company into an enabler of global commerce. the company 's vision was to be "the leading package delivery company." They were able to grow significantly toward that goal, but they weren 't satisfied with just that. They wanted a larger challenge for the company. In 1999, they changed their vision statement to "the enablers of global e-commerce." It was at this time that their company purpose (vision), mission, and strategies were redefined as follows:…

    • 1239 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    INF220 WEEK 1 ASSIGNMENT

    • 678 Words
    • 2 Pages

    There are many shipping companies present in today’s society. One of the leaders in this industry is UPS. In order to compete with other large shipping companies, UPS has had to adapt with the ever changing industry. Since the beginning of the company in 1907, UPS has grown to one of the top leaders for domestic and international shipping. In this short paper I will discuss the growth of this leading company, along with the difficulties this company faces on a daily basis.…

    • 678 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Str 581 Week 4

    • 947 Words
    • 4 Pages

    Recognizing an organization’s alternatives for growth is an important process for companies. By evaluating and selecting the competitive advantages within a market a company can distinguish themselves from their competition. For an organization the “grand strategies indicate the time period over which long-range objectives are to be…

    • 947 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The United Parcel Service has taken steps to restructure itself from an operations-oriented company into a market driven industry. Recent findings suggested the need to achieve better external customer satisfaction. The steps taken were to improve the overall of all customers that utilize the services at UPS. Other key areas that need improvement are volume logistics and customer logistics. The main priority at UPS is to deliver the package on time. They provide a much-anticipated alternative to the monopoly of the United States Postal Service. This competitor has been unreliable on…

    • 1525 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Ups a Global Company

    • 928 Words
    • 4 Pages

    Companies which handle packaging services must be able to provide a variety of options to their consumers. They must be able to meet consumer demands when parcels need to be shipped and received within a designated timeframe. UPS is a global company which meets all of these needs.…

    • 928 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    UPS Vs FedEx

    • 1115 Words
    • 4 Pages

    UPS was founded in 1907 by Jim Casey was the largest package-delivery company in the world. At its inception, UPS focused on department-store deliveries. In 1929 UPS started an air-delivery service by putting packaged on commercial airline flights. By 1975, UPS delivered to every address in the continental United States and began to expand into Canada. The following year, UPS began to service West Germany. UPS was founded on the concept of efficiency, which caused problems with the heavily unionized labor force within the company. UPS’s schedule for shipments does not account for variables that delivery truck drivers may run into such as: weather, traffic conditions, and package volume. If any of these variable caused the slightest delay in delivery, the driver would be reprimanded.…

    • 1115 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Fedex vs Ups

    • 4116 Words
    • 17 Pages

    The air express segment was a $25bn portion of the US package-delivert industry, and was concentrated in letters and packages, overnight and deferred, and air or air and ground. Virtually all FedEx business activities were in the air express segment of the package delivery industry, only 22% of UPS’s revenues were derived from its next day air business. FedEx and UPS’s competition for the dominance of the $25bn domestic air express delivery market foreshadowed in an unusually challenging future…

    • 4116 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Attaining a competitive advantage in package delivery business appears to be a challenging task. The main reason is that it is an easy-to- duplicate business both for the competitors and any new entrants. This is obvious in FedEx's case: the company always has distinguished itself through technologically advanced services, expanding in many places and new products over other competitors, especially UPS. UPS was the main choice for low-priced ground delivery services however being a market follower in the air delivery sector could negatively affect its reputation and cause loss of market in the long term.…

    • 974 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Hrm/531 Week 4

    • 715 Words
    • 3 Pages

    Complexity of effective delivery is needed to successfully achieve the company’s goal of providing customers with the best delivery services (Kinicki & Williams, 2016, pg. 513). UPS needs to reduce the complexity of the services to reduce the risk of unexpected failures, such as weather changes. In addition to that, with the growth of the company also comes with the expansion of the level of production and product lines. If the company reduces the level of complexity of services, it will be easier to keep track of production.…

    • 715 Words
    • 3 Pages
    Good Essays
  • Good Essays

    National Security Breach

    • 722 Words
    • 3 Pages

    This plan incorporates having a goal, strategy, and tactics. UPS first line of determining its strategic goal is to establish what will provide the public with the most positive image of the organization. Developing PR goals that send a message to the public of UPS purpose, which is to provide on time and reliable service to all individuals or companies needing a package delivered. To announce the mission of the company in print and advertising that UPS still stands on four major principles, which are service, quality, production, and safety. Also, developing objectives to giving a more positive outlook of why UPS has been the number one shipping company for over four decades. Last is to use different strategies such as community service, web blogs, newsprint, and multi-media to provide the benefits of utilizing UPS as a shipping…

    • 722 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ups Essay

    • 1325 Words
    • 6 Pages

    Now a billion dollar company, UPS had a very humble beginning. In 1907, a young man in Seattle, Washington named James E. Casey borrowed a $100 from a friend to create The American Messenger Company. James, along with his brother and friends, delivered packages, letters, and even food to restaurants locally. Since cars were still limited at this time, the deliveries were made by foot or bicycle. Even though the company was young, it thrived because, “Jim Casey´s strict policies of customer courtesy, reliability, round-the-clock service, and low rates” (United Parcel Service, 1994-2010). These are the very same principles that the company operated by today. In 1913 technology began to have its place in the company, when they purchased their first car, which was a Model T Ford. They also changed their name from The American Messenger Company to Merchants Parcel Delivery, resulting from a merge with a competing company. The simple name change foreshadowed what the company would be known for from then on. The new name “reflected a shift in the primary focus of the business from messages to packages” (United Parcel Service, 1994-2010). The company kept purchasing delivery vehicles and finally was able to expand out of Seattle. In 1919, the company once and for all adopted its present name, United Parcel Service, and expanded to Oakland,…

    • 1325 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Ups Case

    • 299 Words
    • 2 Pages

    UPS’s business focuses primarily on time-definite delivery of packages across the globe. It ranks amongst the world’s largest package delivery company and is a leading global provider of specialized transportation and logistics services. Also the importance of the tracking system can be listed as follows:…

    • 299 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The "folk-urban continuum" model elaborated by Robert Redfield continues to reappear from time to time in various guises. The concept of the continuum has been attacked as being simplistic, and overgeneralized, not least because many geographers have detected village-type communities within large cities.…

    • 521 Words
    • 2 Pages
    Good Essays