Unit 4 M4 Business

1. Analyzing the Business Decision or Problem:

Cluster has been known to offer many benefits to its incumbents such as improving their reputation as well as being able to utilize the large and highly skilled pool of labor and customers. Geographical clustering especially is a major characteristic of industrial development and innovation (Krugman, 1991).

Research Objective: Analyze the decision that Dr Kuah, CEO of Royal Bank of Scotland need to consider on relocating the headquarters from Glasgow to Leeds, Yorkshire. For example, what are the causes, costs and benefits of clustering in Leeds.

Research Questions: To be able to make decision on financial service clustering in Leeds, Dr Kuah should consider: + What are the
Probability sampling consists of simple random sampling, stratified sampling and cluster sampling. Non-probability sampling comprises of purposive or judgmental sample, quota sampling and snowball sampling. We would be using a simple random sampling to obtain relevant, reliable and focused information on two areas namely Glasgow and Leeds. Because it is unbiased, every company will get selected with an equal chance for the sample. This method will bear lower costs and is less time-consuming. To increase internal and external validity of this project, a purposive sampling is also chosen. Both techniques can be used to obtain answers for the research question.

Sample Size The number of people or firms who are studied in the research can be portrayed through the sample size. To increase the reliability and validity of the research, a large amount of participant should be used to be more representative of the population. However, we did not choose too big a sample to avoid the waste of resources, time and effort. The focus of the study might also be threatened when the sample provides no better
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