unit 3 distinction 1
President Kennedy School
“Using one of the selected organizations evaluate their marketing concepts and principles for given products, and provide some recommendations of how they could improve.”
Distinction One
PKS
By Jade Warner-Oswin
Tesco
Tesco is a global organisation that is the UK’s top retailer, with over 6000 stores in 14 different countries; its marketing team is massive. Since the organisation began, its awareness and sales have rocketed due to the customer’s value for money so the marketing team have a lot of work to do in non-food, trade services and international.
Marketing teams must look in to specific segments (audiences), market structures, the position of the market and their objectives. They will then look into how they can approach their audience and promote what they have to offer. For example, if the marketing team were to advertise Tesco’s car insurance, the marketing team would look into what the service has to offer, who their target market are, what the customers desire, look into competitor prices and offers and then how they would promote their own service.
One of Tesco’s concepts is to have “A growing business, full of opportunities” [1]. Marketing may contribute to this principle by researching new, different and effective ways of reaching specific target market. For example if marketing were looking to promote Tesco’s range of fresh fruit, particularly to children below the age of 12 due to the rising population of overweight children, they may advertise on the television in the day time on channels that are popular with children. This would be effective as more children watch television in the day time, on the channels that they are most likely to watch means they will see Tesco’s advert more than other market would and they would increase demand and sales of the range of fruits. This will contribute to the overall principle as it means that the organisation is growing.
Another of Tesco’s aims is “To build
“Using one of the selected organizations evaluate their marketing concepts and principles for given products, and provide some recommendations of how they could improve.”
Distinction One
PKS
By Jade Warner-Oswin
Tesco
Tesco is a global organisation that is the UK’s top retailer, with over 6000 stores in 14 different countries; its marketing team is massive. Since the organisation began, its awareness and sales have rocketed due to the customer’s value for money so the marketing team have a lot of work to do in non-food, trade services and international.
Marketing teams must look in to specific segments (audiences), market structures, the position of the market and their objectives. They will then look into how they can approach their audience and promote what they have to offer. For example, if the marketing team were to advertise Tesco’s car insurance, the marketing team would look into what the service has to offer, who their target market are, what the customers desire, look into competitor prices and offers and then how they would promote their own service.
One of Tesco’s concepts is to have “A growing business, full of opportunities” [1]. Marketing may contribute to this principle by researching new, different and effective ways of reaching specific target market. For example if marketing were looking to promote Tesco’s range of fresh fruit, particularly to children below the age of 12 due to the rising population of overweight children, they may advertise on the television in the day time on channels that are popular with children. This would be effective as more children watch television in the day time, on the channels that they are most likely to watch means they will see Tesco’s advert more than other market would and they would increase demand and sales of the range of fruits. This will contribute to the overall principle as it means that the organisation is growing.
Another of Tesco’s aims is “To build
Bibliography: [1] http://www.tescoplc.com/index.asp?pageid=12 [2] http://www.tesco.com/clubcard/ [3] http://www.tesco.com/groceries/zones/default.aspx?name=offer [4] http://www.tescocompare.com/price-comparison-website.shtml?cmpid=tesco_referral/tesco/home/bottom_hys [5] https://www.tescopricepromise.com/ [6] http://realfood.tesco.com/ [7] http://www.telegraph.co.uk/news/uknews/10252238/Plucky-pensioner-costs-300000-Tesco-in-victory-from-beyond-the-grave.html [8] http://www.tesco.com/groceries/Product/Details/?id=264468556 [9] http://groceries.asda.com/asda-webstore/landing/home.shtml#/product/910000236936