Under Armour
The Ultimate Fighting Championship and Culture Viability (Case 2)
The Ultimate Fighting Championship also known as UFC was a case in which UFC was coming into a market that has existed for many of years, but rather was venturing into new locations around the globe. The UFC actually became a big success almost overnight. The main question starting off was whether the UFC was a culturally viable business venture that could work elsewhere. UFC was embraced at an extremely fast paced all over the world, especially in the United States of America. The first section of this analysis will cover the general environment for the MMA market.
General Environment
Political/Legal
The legality and political side of MMA differs all over the world. MMA as a market started off with “there are no rules” motto which with this brutality brought lots of interest to the sport but also came with a lot of criticism. Due to a lot of countries failing to recognize MMA as actual athletics and having an athletic commission, many countries banned MMA fighting in their regions. Since the no rules MMA has become so big, rules and regulations had to start taking place. Referees were being placed in the fighting matches to make sure the equipment used by each fighter was legal, the clothes, and the certain styles of fights that are taken place as well as much other legality. Fights were no longer fought until someone was knocked out, although someone can still be knocked out and the fight is over. Times and rounds were introduced to the sport as well as judges in the case that someone was not knocked out.
Socio-cultural
MMA is a sport and athletic competition that is done all year round, and seasons did not change these competitions due to the indoor arenas taking place. Recently MMA has become extremely big for the fact that people are becoming more conscious about their health and want to look fit, as well as actually be fit. Years and years ago started the idea that men should be big,
The Ultimate Fighting Championship also known as UFC was a case in which UFC was coming into a market that has existed for many of years, but rather was venturing into new locations around the globe. The UFC actually became a big success almost overnight. The main question starting off was whether the UFC was a culturally viable business venture that could work elsewhere. UFC was embraced at an extremely fast paced all over the world, especially in the United States of America. The first section of this analysis will cover the general environment for the MMA market.
General Environment
Political/Legal
The legality and political side of MMA differs all over the world. MMA as a market started off with “there are no rules” motto which with this brutality brought lots of interest to the sport but also came with a lot of criticism. Due to a lot of countries failing to recognize MMA as actual athletics and having an athletic commission, many countries banned MMA fighting in their regions. Since the no rules MMA has become so big, rules and regulations had to start taking place. Referees were being placed in the fighting matches to make sure the equipment used by each fighter was legal, the clothes, and the certain styles of fights that are taken place as well as much other legality. Fights were no longer fought until someone was knocked out, although someone can still be knocked out and the fight is over. Times and rounds were introduced to the sport as well as judges in the case that someone was not knocked out.
Socio-cultural
MMA is a sport and athletic competition that is done all year round, and seasons did not change these competitions due to the indoor arenas taking place. Recently MMA has become extremely big for the fact that people are becoming more conscious about their health and want to look fit, as well as actually be fit. Years and years ago started the idea that men should be big,