UCBC Unit 30 U2013 Internet Marketing
Module Booklet
Group: Edexcel HNDB –G5, WH
Module: Unit 30 – Internet Marketing
Module type: Optional
Module Code: D/601/1102
Module Credit: 15
Teaching Period: (15 weeks)
Level: 5
Contact Hours: ((15*3) =45+ (6*3=18) =21=63
Lecturers: 15 weeks
Revision Clinic: 3 week
Feedback and Assignment Guidance: 3 weeks
Module Leader: Andrew Wiggan
Lecturer: Andrew Wiggan
Start date: 29/09/2014
Day: Tuesday
Time: 10:00 AM – 1:00 PM
Room: 1301 / Computer Lab
Term: September 2014 –March 2015
CONTENTS
1. INTRODUCTION, AIMS AND OBJECTIVES
2. MODULE OUTLINE AND TEACHING METHODS
3. READING AND COURSE PREPARATION
4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES
5. ASSESSMENT DETAILS
INTRODUCTION
Internet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet. The purpose of this unit is to develop learner understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing. This area of study is subject to rapid rates of change with an immense array of continually developing technology converging and impacting on how e-business operates.
Internet marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Being able to use the internet for promotion is a core skill and this is covered in detail through search engine marketing. The topic of public relations through the internet is outlined as is the concept of the internet as a community.
This unit also addresses the utility and importance of the internet for market research. Data from customer relationship management can be used to support internet market research. This research can, in turn, lead to improvements in customer relations by enabling the company to supply better products and services. An understanding of these areas is
Group: Edexcel HNDB –G5, WH
Module: Unit 30 – Internet Marketing
Module type: Optional
Module Code: D/601/1102
Module Credit: 15
Teaching Period: (15 weeks)
Level: 5
Contact Hours: ((15*3) =45+ (6*3=18) =21=63
Lecturers: 15 weeks
Revision Clinic: 3 week
Feedback and Assignment Guidance: 3 weeks
Module Leader: Andrew Wiggan
Lecturer: Andrew Wiggan
Start date: 29/09/2014
Day: Tuesday
Time: 10:00 AM – 1:00 PM
Room: 1301 / Computer Lab
Term: September 2014 –March 2015
CONTENTS
1. INTRODUCTION, AIMS AND OBJECTIVES
2. MODULE OUTLINE AND TEACHING METHODS
3. READING AND COURSE PREPARATION
4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES
5. ASSESSMENT DETAILS
INTRODUCTION
Internet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet. The purpose of this unit is to develop learner understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing. This area of study is subject to rapid rates of change with an immense array of continually developing technology converging and impacting on how e-business operates.
Internet marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Being able to use the internet for promotion is a core skill and this is covered in detail through search engine marketing. The topic of public relations through the internet is outlined as is the concept of the internet as a community.
This unit also addresses the utility and importance of the internet for market research. Data from customer relationship management can be used to support internet market research. This research can, in turn, lead to improvements in customer relations by enabling the company to supply better products and services. An understanding of these areas is