Tupperware in India
Sales Management: -
Tupperware in India-Direct Marketing/online marketing
"India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum." - Christian Skroder, Senior Vice-President, Tupperware. Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded the Tupperware Company its products were durable and easy to handle. Tupperware always designed its products keeping in mind the consumers taste, preference and changing trends. Women were the primary sellers and consumers of the company. There different types of products available plastic carrying cases for women, designed toys for children, designed containers exclusively used for microwaves and Tupperware stack cooker. “Tupperware pioneered the direct marketing strategy made famous by the Tupperware party where it is still mostly sold through a party plan”. It entered in India in the year 1996 started operations in New Delhi. Initially they appointed 15 distributers in the first 12months where their products focus on utility rather than style. Tupperware India added new products at regular intervals to attract the more customers and dropped those products which didn’t sell well. In India also they adopted same marketing strategy “Direct marketing and party plan”.
Tupperware model: -
Tupperware network structure has 3 levels- First the lowest level was the Dealer then was the Manager and finally at the top level was the Distributer. The network of Tupperware in any country has 90% women employees where as in India it was 100% employees.
Compensation plan for the employees: -
Performance based compensation was given to the consultants.
Dealers earned 25% commission on sales.
Manager made profit on sales and training
Distributer made profit on sales of the entire
Tupperware in India-Direct Marketing/online marketing
"India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum." - Christian Skroder, Senior Vice-President, Tupperware. Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded the Tupperware Company its products were durable and easy to handle. Tupperware always designed its products keeping in mind the consumers taste, preference and changing trends. Women were the primary sellers and consumers of the company. There different types of products available plastic carrying cases for women, designed toys for children, designed containers exclusively used for microwaves and Tupperware stack cooker. “Tupperware pioneered the direct marketing strategy made famous by the Tupperware party where it is still mostly sold through a party plan”. It entered in India in the year 1996 started operations in New Delhi. Initially they appointed 15 distributers in the first 12months where their products focus on utility rather than style. Tupperware India added new products at regular intervals to attract the more customers and dropped those products which didn’t sell well. In India also they adopted same marketing strategy “Direct marketing and party plan”.
Tupperware model: -
Tupperware network structure has 3 levels- First the lowest level was the Dealer then was the Manager and finally at the top level was the Distributer. The network of Tupperware in any country has 90% women employees where as in India it was 100% employees.
Compensation plan for the employees: -
Performance based compensation was given to the consultants.
Dealers earned 25% commission on sales.
Manager made profit on sales and training
Distributer made profit on sales of the entire