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----Bread is a food made from a wide variety of plant substances that are ground into flour, mixed with water into dough and is usually baked into loaves or cakes.
There are two types of selling the product in a bakeshop: selling by displaying the bread like in Jelexie,Gerties and Butterworld, and delivering the bread like Cindys what does.
At the beginning of Christian Era, Bread has spread to all parts of the world. Man has been making bread of some sorts since the last Ice Age. It was used to pay their workers and to serve as sacrifices to the Gods. Others also used breads in religious ceremonies.
Today in our modern world, bread is important in most of our cultures. In our country, undoubtedly, pan-de-sal is the most in-demand in all seasons. It represents breakfast and snacks at least to those who prefer bread than junk foods.
Bakery is the best place to look for a variety of bread that satisfies your hunger. There are a lot of bakeries that we may find in every corner of our country , everywhere we go there always be the presence of bakery especially to those areas where population are at large number.

Chapter 4
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA This chapter presents, analyze and interprets the findings of obtained through the data gathering tools it presents the finding obtained on the business profile, present the marketing strategies applied by the Local Bakeries in Tarlac City as to products, places, price, promotion, process strategy and problems encountered in the business.

1. Business Profile
The business profile shows the type of ownership, years of existence, number of employees, initial and preset capitalization of the business.

1.1 Type of Ownership As to ownership shows that two (2) or twenty percent (20%) of the firms were organized as a sole proprietorship and partnership and three (3) or sixty percent (60%) was organized as corporation. The respondents prefer a corporation type of business

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