The Man Your Man Could Smell Like Analysis

You hear a smooth, low voice pouring out of the television, and you see that it is coming from a “handsome” man walking up to a bar, this statement, immediately grabs the attention of many women viewers, whether it would be positively or negatively. With that toned, muscular body, a flirtatious smirk that match his ever so amazing twinkling eyes, Isaiah Mustafa, or the “Old Spice Man”, is “The Man Your Man Could Smell Like”. By using techniques such as the one Mustafa is demonstrating, one is able to confirm that the greeting was directed to the lady viewers. Old Spice did some digging and discovered that the majority of hygienic products were those made by women, so basically a mom, grandma, or even your wife. They were the ones making the decision in what they wanted their significant other to smell like. Although Old Spice is clearly endorsing a men’s body wash, the main persuasion motive was directed toward the women viewers, though men viewed it as well. With the use of sex appeal and humor in the form of pathos, Old Spice was able to capture and effectively persuade their viewing audience. The scene moves on to an ordinary
Mustafa begins by telling their audience to look at their man. Then back at him. Then back her man. Then back at him. By telling the women to do this, they wanted them to make a comparison. Mustafa is trying to convince you that the man sitting next to you is most likely not as good-looking and not as muscular. He is not the half-naked sexiness. Pathos comes to play as feelings of desire towards Mustafa, and the feelings of disgust towards your man. As the ad continues, Mustafa now appears to be on a boat offering provide any women’s wishes. The feelings resulting from this approach invokes that a man who will give you all your hopes and dreams is the “perfect man”. If the viewer’s man smells like the Old Spice man, he will be like the Old Spice man. The women watching want him and the men watching want to be