the influence of customer relationship in business
2013
The Influence of Customer Relationship Management in Business
What makes a business prosper? What keeps your costumers coming back to your business rather than going to others? How can you continue to blossom as a business owner?
There are many questions to be answered in the world of business. However, there is not just one correct answer. The motives of people and their needs can be different with everyone. But there is something that every successful business must have in order to stay in competition with the rest. This is the concept of Customer Relationship Management. It is a substantially overlooked topic that has so much significance when you answer the three questions stated above. Customer
Relationship Management is about exceeding the customer’s needs and wants and making them feel completely satisfied with the product or service. If you own a business, you are most likely completely dependent on your customers and what they want. You make more money when these needs and wants are satisfied. But how do you close that gap between producer and consumer. You want to get to know every customer that comes in and interacts with you but how is that logical. There are way too many people in the world to get to know every single one. This is an even bigger problem with a franchise or a larger company because they deal with a plethora of different people from different worlds. This is where the idea of Customer Relationship Management comes in. One business order called
Customer Relationship Management “Essentially a fancy management consultant way of talking about getting to know customers better and using that knowledge to serve them better.” (Trapp) A big way to gain this knowledge is through the use of technology. Technology has become such a lifestyle in this age that it would be silly to not utilize it to benefit your business.
One particular method through technology is Business
The Influence of Customer Relationship Management in Business
What makes a business prosper? What keeps your costumers coming back to your business rather than going to others? How can you continue to blossom as a business owner?
There are many questions to be answered in the world of business. However, there is not just one correct answer. The motives of people and their needs can be different with everyone. But there is something that every successful business must have in order to stay in competition with the rest. This is the concept of Customer Relationship Management. It is a substantially overlooked topic that has so much significance when you answer the three questions stated above. Customer
Relationship Management is about exceeding the customer’s needs and wants and making them feel completely satisfied with the product or service. If you own a business, you are most likely completely dependent on your customers and what they want. You make more money when these needs and wants are satisfied. But how do you close that gap between producer and consumer. You want to get to know every customer that comes in and interacts with you but how is that logical. There are way too many people in the world to get to know every single one. This is an even bigger problem with a franchise or a larger company because they deal with a plethora of different people from different worlds. This is where the idea of Customer Relationship Management comes in. One business order called
Customer Relationship Management “Essentially a fancy management consultant way of talking about getting to know customers better and using that knowledge to serve them better.” (Trapp) A big way to gain this knowledge is through the use of technology. Technology has become such a lifestyle in this age that it would be silly to not utilize it to benefit your business.
One particular method through technology is Business
Cited: "Consumers Help Choose Three New Budweiser Beers for ‘Project 12’ Sampler Pack." Consumers Help Choose Three New Budweiser Beers for ‘Project 12’ Sampler Pack. N.p., 18 Nov. 2013. Web. Goodwin, Bill. "Gartner: Big Data Will Transform Customer Relationship Management Technology." Gartner: Big Data Will Transform Customer Relationship Management Technology. N.p., n.d. Web. 18 Nov. 2013. "Join Us in Celebrating Partnership, Official Esplanade Opening This Friday." Kent State University. N.p., n.d. Web. 18 Nov. 2013. Nasr, Susan. "10 Unusual Items from McDonald 's International Menu." HowStuffWorks. N.p., n.d. Web. 18 Nov. 2013. Trapp, Roger. "How Customer Relationship Management Systems Can Be of Benefit to Your Business." The Independent. Independent Digital News and Media, n.d. Web. 18 Nov. 2013.