The Hangout Cafe
Acknowledgement
Our gratitude and heart-warming thanks goes out to our MKT 101 lecturer Mr. Md Nazzmul Hussain, East West University for his guidance and for assigning us to do a project of this calibre which was quiet challenging but which was something we as a group enjoyed working on.
Our further gratitude goes out to all the students that took their time and participated in the market survey which helped us conclude this project successfully.
And finally our gratitude goes out to our fellow class mates in MKT 101.
Introduction
The assignment that was handed out by Mr. MNH was to develop a product or service and carry out market segmentation, target marketing, market positioning, differentiation, and an advertising strategy to the product / service in the context of Bangladeshi market.
The selected product was a café that provided both products and services which was target to the university youth of Banani, Mohakhali area to help them enjoy the times in their universities much more excitingly.
The name that was selected for this café was “The Hangout” and it will be located in Banani and therefore the target costumers will be able to reach the café with ease.
A market survey was also carried out in order to determine the types of food and entertainment services that should be provided in this café and this data immensely helped to us determine the types of services that should be provided to customers.
Table of contents
1. Company Description……………………………………………………3 1.1 “The Hangout” Café Logo………………………………………4 1.2 Brand name selection……………………………………………4 1.3 Musical Entertainment at café “The Hangout”………………..6 1.4 Floor Plans of café “The Hangout”……………………………..7
2. Situation Analysis……………………………………………………….12 2.1 Internal Factors…………………………………………………12 2.2 External factors…………………………………………………13
3. Customer Analysis………………………………………………………14 3.1 Activity study ……………………………………………………15 3.2
Our gratitude and heart-warming thanks goes out to our MKT 101 lecturer Mr. Md Nazzmul Hussain, East West University for his guidance and for assigning us to do a project of this calibre which was quiet challenging but which was something we as a group enjoyed working on.
Our further gratitude goes out to all the students that took their time and participated in the market survey which helped us conclude this project successfully.
And finally our gratitude goes out to our fellow class mates in MKT 101.
Introduction
The assignment that was handed out by Mr. MNH was to develop a product or service and carry out market segmentation, target marketing, market positioning, differentiation, and an advertising strategy to the product / service in the context of Bangladeshi market.
The selected product was a café that provided both products and services which was target to the university youth of Banani, Mohakhali area to help them enjoy the times in their universities much more excitingly.
The name that was selected for this café was “The Hangout” and it will be located in Banani and therefore the target costumers will be able to reach the café with ease.
A market survey was also carried out in order to determine the types of food and entertainment services that should be provided in this café and this data immensely helped to us determine the types of services that should be provided to customers.
Table of contents
1. Company Description……………………………………………………3 1.1 “The Hangout” Café Logo………………………………………4 1.2 Brand name selection……………………………………………4 1.3 Musical Entertainment at café “The Hangout”………………..6 1.4 Floor Plans of café “The Hangout”……………………………..7
2. Situation Analysis……………………………………………………….12 2.1 Internal Factors…………………………………………………12 2.2 External factors…………………………………………………13
3. Customer Analysis………………………………………………………14 3.1 Activity study ……………………………………………………15 3.2
References: |Citation | |Book ' two authors |Chapter 7 ' Customer Driven Marketing |Definitions of marketing words. Pg 184 - 210 | | |Strategy, Principals of Marketing. (12the | | | |edition). Philip Kothler & Gray Armstrong. | | 9. Conclusion In conclusion the final summery of carrying out a segmentation process to identify target customers and to locate where they are in order to position the product so that the customers can easily reach the location. Since “The Hangout” is adopting a concentrated marketing approach it is beneficial to do such segmentation. Therefore adopting proper customer analysis, segmentation, targeting, differentiation, positioning, advertising companies such as “The Hangout” who are new in the market will be able to succeed in making profits through satisfying customer needs.