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The Gap 10K

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The Gap 10K
When looking at The Gap, Inc 2011 annual report (Form 10-K) at first it was a little bit intimidating with it being close to a hundred pages of financial information. But when looking at this information section by section it is easily seen that for the most part, this information is rather straight forward and gives a lot of good information on the company’s current financial condition. It uses a lot of comparisons with the figures from years past to give stockholders a good idea of what the company is doing and what the company expects to do in the future.
Item 1- The Business- Under item 1 it gives the general background information of the company. The Gap was incorporated in the State of California in 1969, and then reincorporated under the laws of the state of Delaware in 1988. The Gap offers products in apparel, accessories, and personal care, with products for men, women, children, and babies. They sell these products under different company names: The Gap, Old Navy, Banana Republic, Piperlime, and Athleta, where products are sold in retail locations or online. Gap, Inc has company-operated stores in the United States, Canada, United Kingdom, France, Ireland, Japan, China, and Italy. Other information included with general business information was: merchandise vendors, franchising, inventory, competitors, employees, and executive officer profiles.
Item 1A- Risk Factors- Also included under item 1 was liability factors that the company was at risk of incurring in the day-to-day operations of the business. Some of the risks that the company was liable for was, global economic conditions that could adversely impact the results of operations, such as high unemployment, fluctuating interest rates, fuel, and energy costs. Also The Gap is competing in a highly competitive market, where they compete on a local, national, and global level against many different forms of similar companies. They are also at the mercy of the independent third party

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