The Coca-Cola Company
The Coca-Cola Company is the world leading beverage organization in manufacturing industry with a history of 126 years, operating in more than 200 countries worldwide. Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke, Coca-Cola Zero, Sprite, Fanta, Minute Maid and others (The Coca-Cola Company, 2006-2012). The company is not a single entity as the organizational operations required cooperation with almost 300 bottling partners globally, which is known as the Coca-Cola system (The Coca-Cola Company, 2006-2012). The role of Coca-Cola Company is to manufactures beverage bases, concentrates and syrups and hence sells their manufactured products to bottling operations. The bottling partners are responsible in packaging, merchandising, and distributing the final products to vending partners and also consumers.
The Coca-Cola Company has a divisional structure. The divisional structure consists of a set of autonomous self contained units (Robbins, Barnwell, 2006). Each division is operated by separate management and is a profit centre. Every divisional manager is responsible for all associates in their region and subsequently report to the corporate headquarters.
Figure 1.1 Regional Structure of the Coca-Cola Company
(The Coca-Cola Company, 2006-2012) Spatial dispersion refers to “the degree to which the location of an organization’s offices, plant and personnel is dispersed (Robbins, Barnwell, 2006).” Spatial dispersion in The Coca-Cola Company is high as the operations of the organizations are widely spread geographically to regions as shown in Figure 1.1. These geographic segments are known as strategic business units (SBUs) in which all of these units must operate accordingly to achieve organizational objectives.
Figure 1.0 Hierarchical level in The Coca-Cola Company (Scribd Inc, 2012)
Vertical differentiation refers to “the
The Coca-Cola Company has a divisional structure. The divisional structure consists of a set of autonomous self contained units (Robbins, Barnwell, 2006). Each division is operated by separate management and is a profit centre. Every divisional manager is responsible for all associates in their region and subsequently report to the corporate headquarters.
Figure 1.1 Regional Structure of the Coca-Cola Company
(The Coca-Cola Company, 2006-2012) Spatial dispersion refers to “the degree to which the location of an organization’s offices, plant and personnel is dispersed (Robbins, Barnwell, 2006).” Spatial dispersion in The Coca-Cola Company is high as the operations of the organizations are widely spread geographically to regions as shown in Figure 1.1. These geographic segments are known as strategic business units (SBUs) in which all of these units must operate accordingly to achieve organizational objectives.
Figure 1.0 Hierarchical level in The Coca-Cola Company (Scribd Inc, 2012)
Vertical differentiation refers to “the
References: BusinessDictionary.com, 2012, Mechanistic Organization, viewed 28 October 2012, http://www.businessdictionary.com/definition/mechanistic-organization.html Hellriegel, Don, John W 123HelpMe.com, 2000-2011, The Coca-Cola Company, Departments of Coca-Cola, viewed 28 October 2012, http://www.123helpme.com/view.asp?id=148943