Tesco Marketing Management In Malaysia
Table of Contents
1. Introduction
2. Strategic Analysis
Company Analysis
General Environment Analysis
Competitors Analysis
3. Ansoff Matrix Strategy
Market Penetration
Market Development
Product development
Market Diversification
4. Porters Generic Strategies
5. Marketing Segmentation and Market Target
6. Marketing Targeting Tools
Media Campaigning
TV Commercials
Printed Materials
7. Marketing Mix
Product
Price
Place
Promotion
8. Conclusion
9. Bibliography
10. Appendix
Introduction
Founded in 2001, Tesco Stores (Malaysia) Sdn Bhd owns and operates hypermarkets under the name Tesco and Tesco Extra in Malaysia however Tesco Stores (Malaysia) Sdn Bhd operates as a subsidiary to TESCO PLC with a joint venture together with Sime Darby Malaysia. Tesco Malaysia is based in Kuala Lumpur with stores in Kuala Lumpur, Selangor, Perak, Penang, Kedah, Negeri Sembilan, Melaka, Johor and Kelantan amounting of a total of more than 41 stores in Peninsular Malaysia. Tesco Malaysia offers fresh produce, groceries, household essentials, it 's own brand of both food and non-food items and even apparels in all of their stores (BLOOMBERG).
Strategic Analysis
Company Analysis
Tesco Malaysia have a market share of 11% in the domestic grocery retail segment and have more than 41 stores in Peninsular Malaysia and plans to increases their market share with having over RM3.0 billion investment made Malaysia since 2002 and have more than 13,000 local employees in all of their stores nationwide (EDWARDS, Tim, 2010).
General Environment Analysis
In the present up-to-date environment for supermarket retailing industry operates their business in highly competitive environment. There are various environmental factors, which influences the operation of the organization.
Competitors Analysis
Tesco Malaysia have a a few core competitors in Malaysia, all of them are leading supermarkets withe their own share of market segments and operates in the similar nature and offers similar
1. Introduction
2. Strategic Analysis
Company Analysis
General Environment Analysis
Competitors Analysis
3. Ansoff Matrix Strategy
Market Penetration
Market Development
Product development
Market Diversification
4. Porters Generic Strategies
5. Marketing Segmentation and Market Target
6. Marketing Targeting Tools
Media Campaigning
TV Commercials
Printed Materials
7. Marketing Mix
Product
Price
Place
Promotion
8. Conclusion
9. Bibliography
10. Appendix
Introduction
Founded in 2001, Tesco Stores (Malaysia) Sdn Bhd owns and operates hypermarkets under the name Tesco and Tesco Extra in Malaysia however Tesco Stores (Malaysia) Sdn Bhd operates as a subsidiary to TESCO PLC with a joint venture together with Sime Darby Malaysia. Tesco Malaysia is based in Kuala Lumpur with stores in Kuala Lumpur, Selangor, Perak, Penang, Kedah, Negeri Sembilan, Melaka, Johor and Kelantan amounting of a total of more than 41 stores in Peninsular Malaysia. Tesco Malaysia offers fresh produce, groceries, household essentials, it 's own brand of both food and non-food items and even apparels in all of their stores (BLOOMBERG).
Strategic Analysis
Company Analysis
Tesco Malaysia have a market share of 11% in the domestic grocery retail segment and have more than 41 stores in Peninsular Malaysia and plans to increases their market share with having over RM3.0 billion investment made Malaysia since 2002 and have more than 13,000 local employees in all of their stores nationwide (EDWARDS, Tim, 2010).
General Environment Analysis
In the present up-to-date environment for supermarket retailing industry operates their business in highly competitive environment. There are various environmental factors, which influences the operation of the organization.
Competitors Analysis
Tesco Malaysia have a a few core competitors in Malaysia, all of them are leading supermarkets withe their own share of market segments and operates in the similar nature and offers similar
Bibliography: EDWARDS, Tim. 2010. [online]. [Accessed 27 November 2014]. Available from World Wide Web: <http://ecr-all.org/files/Tim-Edwards-New-Ways-to-Deliver-Availability-to-Add-Value-for-Consumers.pdf> GROCERERS, Malaysia REUTERS. 2006. Tesco says buys Makro Malaysia stores. [online]. [Accessed 27 November 2014]. Available from World Wide Web: <http://uk.reuters.com/article/2006/12/06/makro-tesco-idUKKLR30735820061206> STAR, The SUN, The. 2014. Tesco unveils toddler range. [online]. [Accessed 27 November 2014]. Available from World Wide Web: <http://www.thesundaily.my/news/1022756> TENG, Liew Jia