Tea House Marketing Plan
CẢM TEA HOUSE BUSINESS PLAN
CONTENTS Page
I. Executive summary…………………………………………………………………….03
II. The company
1. Company description..................................................................................................05
1.1 Vision statement…………………………………………………………….........05
1.2 Mission statement…………………………………………………………...........05
1.3 Objective……….………………………………………………………................05
1.4 Company background……………………………………………………............05
2. Business opportunity……………………………………………………….............05
3. Product anservice…………………………………………………………………....06
3.1 Product…………………………………………………………………….........06
3.2 Service……………………………………………………………………..........07
III. The market
1. Market and customer…………………………………………………………….....07
2. Competition and competitive advantage
2.1 Our competitors………………………………………………………..............08
2.2 Our competitive advantage…………………………………………………......08
3. Marketing strategy…………………………………………………………............09
3.1 Overall strategy
3.2 Marketing Mix
3.2.1 Product and Price…………………………………………………………........09
3.2.2 Sales plan…...……………………………………………………………...…..10
3.2.3 Competitive plan……………………………………………………………….10
3.2.4 Research and development or growth plan………………………………….....10
IV. The organization
1. Legal and organizational structures…………………………………………..........11
2. Key personnel……………………………………………………………..........….11
3. Related device providers…………………………………………………........…..12
V. The financial
1. Start-up budget……………………………………………………………….…....13
2. Annual Profit Budget……………………………………………………………….14
3. Cash Flow Forecast ………………………………………………………………15
4. Balance Sheet…………………………………………………………………..….16
5. Financial Analysis…………………………………………………………………16
VI. Apendix……………………………………………………………………………...17
VII. References………………………………………………………………………….18
I. Executive summary
1. Business Opportunity
In order to build our own Tea House business, named Cảm, which means Felling in English. Our company
CONTENTS Page
I. Executive summary…………………………………………………………………….03
II. The company
1. Company description..................................................................................................05
1.1 Vision statement…………………………………………………………….........05
1.2 Mission statement…………………………………………………………...........05
1.3 Objective……….………………………………………………………................05
1.4 Company background……………………………………………………............05
2. Business opportunity……………………………………………………….............05
3. Product anservice…………………………………………………………………....06
3.1 Product…………………………………………………………………….........06
3.2 Service……………………………………………………………………..........07
III. The market
1. Market and customer…………………………………………………………….....07
2. Competition and competitive advantage
2.1 Our competitors………………………………………………………..............08
2.2 Our competitive advantage…………………………………………………......08
3. Marketing strategy…………………………………………………………............09
3.1 Overall strategy
3.2 Marketing Mix
3.2.1 Product and Price…………………………………………………………........09
3.2.2 Sales plan…...……………………………………………………………...…..10
3.2.3 Competitive plan……………………………………………………………….10
3.2.4 Research and development or growth plan………………………………….....10
IV. The organization
1. Legal and organizational structures…………………………………………..........11
2. Key personnel……………………………………………………………..........….11
3. Related device providers…………………………………………………........…..12
V. The financial
1. Start-up budget……………………………………………………………….…....13
2. Annual Profit Budget……………………………………………………………….14
3. Cash Flow Forecast ………………………………………………………………15
4. Balance Sheet…………………………………………………………………..….16
5. Financial Analysis…………………………………………………………………16
VI. Apendix……………………………………………………………………………...17
VII. References………………………………………………………………………….18
I. Executive summary
1. Business Opportunity
In order to build our own Tea House business, named Cảm, which means Felling in English. Our company