SWOT And Porter Sheng Siong
SWOT and Porter’s Five Forces for Sheng Siong
Introduction
Growing up in a pig farm, the CEO Mr. Lim Hock Chee and his brothers have brought Sheng Siong Group Ltd to an over 800million market capital, Singapore Exchange listed supermarket chain. The group’s humble beginning in the year 1985, from its first store in Ang Mo Kio which surrounded by 5 other grocery stores, has now expanded to be the one of the largest supermarket chain in Singapore.
Sheng Siong is publicly listed at the Singapore Exchange (SGX) on August 17, 2011. Since then, it grows to become a major supermarket chain in Singapore with a total retail area of 400,000sq ft over 33 outlets island-wide.
Sheng Siong’s outlets are designed to provide customers with both “wet and dry” shopping options ranging from a wide assortment of fresh, live and chilled products, such as meat, seafood and vegetables to processed, packaged and preserved food products as well as general groceries. Over the past few years, they have developed a selection of house brands to offer customers alternatives with at ample savings. Sheng Siong has now over 400 products under their 10 house brands.
With the long history and reputation for quality products at competitive prices, the “Sheng Siong” brand had become an established household name in Singapore. Widely recognized by consumers, Sheng Siong were awarded the “Superbrand” status by Superbrands Singapore since 2008 (Superbrands, 1994).
Mission: We strive to offer communities in which we operate quality products at reasonable prices together with good service in order to create value to our customers
Vision: Our vision is to be the preferred retailer in the market, starting from Singapore and then further ashore.
SWOT analysis
Strengths
Weaknesses
1. Strong brand recognition
2. Experienced management
1. Susceptible to rent hikes and labour cost hikes.
2. Lack of a formal succession plan
Opportunity
Threats
1. Overseas expansion
2. Untapped areas in Singapore
1. Losing
Introduction
Growing up in a pig farm, the CEO Mr. Lim Hock Chee and his brothers have brought Sheng Siong Group Ltd to an over 800million market capital, Singapore Exchange listed supermarket chain. The group’s humble beginning in the year 1985, from its first store in Ang Mo Kio which surrounded by 5 other grocery stores, has now expanded to be the one of the largest supermarket chain in Singapore.
Sheng Siong is publicly listed at the Singapore Exchange (SGX) on August 17, 2011. Since then, it grows to become a major supermarket chain in Singapore with a total retail area of 400,000sq ft over 33 outlets island-wide.
Sheng Siong’s outlets are designed to provide customers with both “wet and dry” shopping options ranging from a wide assortment of fresh, live and chilled products, such as meat, seafood and vegetables to processed, packaged and preserved food products as well as general groceries. Over the past few years, they have developed a selection of house brands to offer customers alternatives with at ample savings. Sheng Siong has now over 400 products under their 10 house brands.
With the long history and reputation for quality products at competitive prices, the “Sheng Siong” brand had become an established household name in Singapore. Widely recognized by consumers, Sheng Siong were awarded the “Superbrand” status by Superbrands Singapore since 2008 (Superbrands, 1994).
Mission: We strive to offer communities in which we operate quality products at reasonable prices together with good service in order to create value to our customers
Vision: Our vision is to be the preferred retailer in the market, starting from Singapore and then further ashore.
SWOT analysis
Strengths
Weaknesses
1. Strong brand recognition
2. Experienced management
1. Susceptible to rent hikes and labour cost hikes.
2. Lack of a formal succession plan
Opportunity
Threats
1. Overseas expansion
2. Untapped areas in Singapore
1. Losing