Preview

Swot Analysis – Wipro

Satisfactory Essays
Open Document
Open Document
279 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis – Wipro
SWOT Analysis – WIPRO

Background:
Wipro Ltd. is the flagship company of the Azim H Premji group. Wipro was incorporated in the year 1945. The company started off originally as a manufacturer of vegetable ghee/vanaspati (hydrogenated vegetable oils), refined edible oils etc. Gradually, It diversified into various other businesses. The group forayed into information technology business in 1982.
Wipro is a global IT services company. The company provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations. The company mainly operates in the US. It is headquartered in Karnataka, India and employs more than 108,071 people worldwide as of March 2010. It has interests varying from information technology, consumer care, lighting, engineering and healthcare businesses.
SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Strengths:
* Global R&D facility. * Retention of the man-power is the best in the industry. * Impressive list of clientele. * Delivery capabilities & client satisfaction * Commitment to go the extra mile * Strong financial performance * Diversified operations * Technological partnership with other software companies * MEGA Partnership – Cisco, EMC, Microsoft, Oracle and SAP
Weaknesses:
* Domestic market was huge but was underdeveloped * Small player in global market * Limited domain * Clients not trusting the capabilities of Indian Software Cos.
Opportunities:
* In the consultancy area. * Huge global market * Huge potential in domestic market
Threats:
* Increasing cost of human capital. * Slowdown in the US economy. * Competition by Indian companies in domestic market *

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt 421 Week 3

    • 782 Words
    • 4 Pages

    The SWOT analysis guides an organization to look at the position of the company against competitors and identify their strengths, identify, capitalize and exploit the opportunities the company has, recognize where the company needs to strengthen their position, and distinguish the threats that will directly affect the company if neglected. SWOT analysis support strategic management process because it help to develop the strategy a company make to improve their position in the industry. It is the framework that spawns innovation in an organization.…

    • 782 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Whirlpool Corporation is a global manufacturer and marketer of major home appliances, with annual sales of more than $18 billion, more than 73,000 employees, and nearly 70 manufacturing and technology research centers around the world. The company's family of brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries. Whirlpool Corporation is traded on the New York Stock Exchange (NYSE) under the symbol WHR.…

    • 696 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    - The SWOT analysis identifies the companys strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing.…

    • 874 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    "Whirlpool Corporation is a global manufacturer and marketer of major home appliances, with annual sales of over $13 billion, 68,000 employees, and nearly 50 manufacturing and technology research centers around the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries." (Source: http://www.whirlpoolcorp.com/about/default.asp)…

    • 2105 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    A SWOT Analysis is a helpful tool which helps in analysing the strength, weakness, Opportunity, and threats of any business venture and It helps in giving a direction to planning and assists in taking informed decisions too .…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    United Airlines

    • 1165 Words
    • 5 Pages

    Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.…

    • 1165 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Swot Analysis

    • 643 Words
    • 3 Pages

    Please discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integrates marketing strategy into its overall business strategy, mission and vision. Or, give an example of a company whose marketing strategy doesn’t fit well with its business strategy, mission and vision, and explain why this is so.…

    • 643 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Swot Analysis

    • 564 Words
    • 3 Pages

    - Oral Expression—“The ability to communicate information and ideas in speaking so others will understand” (www.onetcenter.org).…

    • 564 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Salesforce.com is a provider of application services, which allow organizations to share customer information on demand. The company reported healthy customer additions during recent years, which enhances its top line growth and market position. However, the intense competition in the industry may affect the operating performance and profitability of the company.…

    • 915 Words
    • 4 Pages
    Good Essays
  • Better Essays

    SWOT Analysis Of Mr. Porter

    • 2741 Words
    • 11 Pages

    SWOT analysis is used for examining the potential of a business or product to determine the likely risks and rewards (BusinessNewsDaily.com 2015). Strengths, Weaknesses, Opportunities and Threats are examined to determine the challenges the company faced and the problems that they are likely to encounter…

    • 2741 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Wipro Marketing Strategy

    • 1636 Words
    • 7 Pages

    This paper will highlight Wipro’s Marketing efforts in the past, the current competition/challenges and recommended strategies to overcome the challenges.…

    • 1636 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    DR AZIM HASIM PREMJIE

    • 471 Words
    • 2 Pages

     2. Early life and career  Wipro dealt in hydrogenated cooking fats later on diversified to bakery fats, ethnic ingredient based toiletries, hair care soaps, baby toiletries, lighting products, and hydraulic cylinders.  Thereafter Premji made a focused shift from soaps to software.  The Amalner based vanaspathi manufacturing company.  The Western India Products later became Wipro Ltd.…

    • 471 Words
    • 2 Pages
    Better Essays
  • Satisfactory Essays

    A. Wipro Ltd. is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses…

    • 819 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Maruti Suzuki

    • 4458 Words
    • 16 Pages

    Most of the major global players are present in the Indian market; few more are expected to enter.…

    • 4458 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Wipro

    • 9355 Words
    • 38 Pages

    India has emerged as the fastest growing IT hub in the world, its growth dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, IS Outsourcing, Infrastructure Management Services, Software testing, Service-oriented architecture and Web services.…

    • 9355 Words
    • 38 Pages
    Powerful Essays