Preview

Swot Analysis of Philips

Good Essays
Open Document
Open Document
954 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis of Philips
Strength
Brand – As Philips entered the Indian market before 120 years, they exactly know the behaviour of the Indian consumers. So according to the consumers requirements the Philips company has positioned its brand in the market and in the consumers mind. Now in Indian context, Philips means a brand that can be relied upon and the consumers in India belive on this brand. It has become a house hold brand. The main advantage is that the diversed product line of the company. It has almost all the products which are used by everyone in the house and also the products for general use. For ex. Philips has lighting solutions, trimmers, electric toothbrush, led lamps, mixers, home theatres, iron box, mp3 player, DVD player etc,. which includes all the possible products which is used by all members of the house. So indirectly this factor is affecting the minds of the people which is making the Philips to grow in the market.
Quality – The brand name of the company stays fit in the consumers mind. And the main reason for that is the quality of the product which is produced by the company directly or indirectly with the brand name of Philips. Even though the company is a old player in the Indian market, with out the right quality it could not reach the position that it is there now. The Indian customers are mainly price sensitive at the same time they also give importance to the quality and this is the main part which made Philips gain a huge market share.
Service – The service is a extra credit given to the customers by the sellers in order to gain the good will and to get the consumer in to good terms with the company who will in future will become a loyal customer of the company. Here the company always tries to make a point that, once a consumer uses the product of the company he should not even think of the other brand. If that is the quality and service provided to the consumer he will never leave and go the brand. So, here service plays a big role and that is the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Swot Analysis

    • 330 Words
    • 2 Pages

    The organization that I have chosen to do my SWOT analysis on is the New Orleans Saints football team. They are among the most successful teams of this decade but not ranked very high as far as most lucrative organizations in the National Football League. They are currently ranked 23rd among the 30 active teams in the national football league. The organization was formed and became a professional football team in 1967. The team got its nickname due to its founding being on All Saints Day on November 1, 1967. The team initially one of the weaker franchises in the league. It didn’t win many games and struggled to sell out games. They have won one Super Bowl title, 5 Division Championships, and made only 9 playoff appearances in its 46 year existence. The ultimate goal of this organization is to win football games and generate revenue by selling tickets and merchandise.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot Analysis

    • 512 Words
    • 3 Pages

    This analysis of Old National Bank starts with a brief SWOT Analysis and then takes a look at the current deposit marketshare of Vanderburgh County in Indiana.…

    • 512 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Swot Analysis

    • 452 Words
    • 2 Pages

    Burlington Coat Factory Warehouse Corporation is a national department store retail that sells mainly clothing and shoes. When the company was built in 1924, it is only known for wholesaler of ladies coats and outerwear.…

    • 452 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    SWOT ANALYSIS

    • 619 Words
    • 3 Pages

    Focus on research and development (R&D), helps Hershey to gauge the emerging market for healthier snacks options.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot Analysis

    • 737 Words
    • 3 Pages

    References: Faloye, A., Krishnan, A., Schaff, N., Reuer, M. & Meyer, S. (2010). Coinstar. Retrieved…

    • 737 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    SWOT Analysis

    • 760 Words
    • 3 Pages

    Spreading product to an international market by being owned by a Belgian based company, InBev.…

    • 760 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Swot Analysis

    • 2063 Words
    • 9 Pages

    Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company.…

    • 2063 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Swot Analysis

    • 386 Words
    • 2 Pages

    * Lack of software engineers to keep up with increased demand for software based consumer electronics…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Swot Analysis

    • 568 Words
    • 3 Pages

    References: Caterpillar, Inc., 1932-1946 and n. d. | Historical Construction Equipment Association by Thomas Berry…

    • 568 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Swot Analysis

    • 442 Words
    • 2 Pages

    Although ADP (Automatic Data Processing) is one of the leading providers of business outsourcing solutions, it has weaknesses that negatively affect the company. One significant aspect of ADP is that the company has clients in many foreign countries, but less than only 20% of ADP’s revenues come from other regions of the world. The company has been majorly focusing on customers’ needs here in the US, keeping their clients up to date with the current laws and regulations (their HR department) and making payroll processing convenient. What they lack, though, is a diversified geographic. It’s important to concentrate on the US operations, but other countries have specific issues that may need to be handled differently. If ADP wants to expand and take full advantage of their services, they ought to pay more attention to their geographic diversification.…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot Analysis

    • 577 Words
    • 3 Pages

    * Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment.…

    • 577 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Swot Analysis

    • 564 Words
    • 3 Pages

    - Oral Expression—“The ability to communicate information and ideas in speaking so others will understand” (www.onetcenter.org).…

    • 564 Words
    • 3 Pages
    Good Essays
  • Better Essays

    SWOT Analysis

    • 1510 Words
    • 7 Pages

    In this task, in result to a National Health Care Association being concerned about the shortage of nurses, I have a sample of 50 nurses degree of satisfaction in relation to work, pay and opportunities for promotion. This sample showed their degree of satisfaction on a scale from 0 to 100 from nurses from 3 different types of hospitals: Private, Veterans Administration and University. I have analysed this data to create results to better understand the current degree of job satisfaction amongst nurses and what hospitals have the best and worst job satisfaction in regard to each sector. I can then use my findings to gain a clear understanding of what the National Health Care Association can do to prevent a shortage of nurses for the future.…

    • 1510 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Swot of Ferrari

    • 472 Words
    • 2 Pages

    Expansion of the brand through entering into new & important automotive markets like India wherein competitors like Porsche have already set up base.…

    • 472 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Lack of expert operators for complex machines due toilliteracy and lack of training in India.~…

    • 257 Words
    • 2 Pages
    Satisfactory Essays

Related Topics