Swot Analysis of Coca-Cola
SWOT Analysis of Coca-Cola:
SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.
Strengths:
1. Beverage Experience
2. Personnel Relations
3. Knowledge Regarding Competitor
4. Hardworking Staff & Distributor
5. More Market Share in Textile Sector
6. People Reliance on Quality of our Product and Brand
7. Merchandising and Global Score Rating (Gives Strength to educate market about improving sales)
8. Coca-Cola has been a complex part of world culture for a very long time.
9. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia.
10. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995).
Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.
Lower cost of production
Demonstrably superior service
Presented a very complex product
Extensive advertising, good promotions or marketing programs…..don't stop here, keep studying your competitors
….Ask: why do I like spending my money more at some businesses than others?
SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.
Strengths:
1. Beverage Experience
2. Personnel Relations
3. Knowledge Regarding Competitor
4. Hardworking Staff & Distributor
5. More Market Share in Textile Sector
6. People Reliance on Quality of our Product and Brand
7. Merchandising and Global Score Rating (Gives Strength to educate market about improving sales)
8. Coca-Cola has been a complex part of world culture for a very long time.
9. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia.
10. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995).
Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.
Lower cost of production
Demonstrably superior service
Presented a very complex product
Extensive advertising, good promotions or marketing programs…..don't stop here, keep studying your competitors
….Ask: why do I like spending my money more at some businesses than others?