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SWOT analysis for Golden village

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SWOT analysis for Golden village
Content
1. Background of Golden Village
2. SWOT of Golden Village
3. Analysis
4. Conclusion
5. Recommendation

1. Background of Company
Golden Village (GV) was established on 28 May 1992, with the first cinema at Yishun 10 complex. It was a joined venture by two companies, Orange Sky Golden Harvest Entertainment Holding Limited of Hong Kong and Village Roadshow Limited of Australia. Currently, GV has a total of 11 cinemas at different shopping malls across Singapore. The current CEO of the company is Ms.Clara Cheo whom had taken up the appointment on 22 April 2013 from Mr Kurt Rieder.

2. SWOT of Golden Village
SWOT analysis is a comparison of strengths, weaknesses, opportunities and threats that helps employers formulate strategies to improve the business of the company.

2.1. Strength
The strength in this context is looking at internal strengths which the company has in order for the company to excel in its industry.
a. Good Reputation - GV was deemed as Singapore 's leading cinema exhibitor and leading in dependent film distributor. Singapore, GV. (2012, April 26). Golden Village Celebrates 20 Years of Movie Entertainment in Singapore. GV was also ranked 5th for the Out- Of - Home (OOH) Media of the year in 2013 which was derived by a survey on areas pertaining to advertising and marking of the company. Marketing, Staff Writer. (2013, September 20). OOH Media of the year 2013.
b. Skilled Workforce - GV recruits employees that met certain criteria as stated in their recruitment webpage and personal experience at the theatre proves that their staffs were well trained as well as very customer orientated.
c. Good Market Shares - Total there are 5 major operating cinema companies and GV holds almost 70 percent of the market share in this industry.
d. Strong Financing - As mentioned earlier, GV was a joint venture of 2 overseas companies and these 2 companies are well known in the movie industry or their accomplishments. This determines the


References: 2.1a -http://media.gv.com.sg/Booking/movies/images/press/GoldenVillageCelebrates20YearsofMovieEntertainmentinSingapore.pdf http://www.marketing-interactive.com/ooh-media-year-2013/ 2.1c - http://11s102.wikispaces.com/NDP_Group_3 2.1e -http://media.gv.com.sg/Booking/movies/images/press/GV_OutofHome%20_WEB.pdf 2.3a - http://asiatoday.com/pressrelease/golden-village-introduces-next-generation-cinemas-city-square-mall http://media.gv.com.sg/Booking/movies/images/press/GV_OutofHome%20_WEB.pdf 2.4a - http://business.asiaone.com/news/cinemas-all-out-woo-movie-goers 2.4c - http://couponicious.sg/singapore-cinemas-price-guide-2014/
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