SWOT ANALYSIS
TOYOTA MOTOR CORPORATION SWOT ANALYSIS
Table of contents
Company Description
Corporate Strategy
SWOT Analysis
Company’s Global Vision
Major products and services
Key competitors
Recommendations
Conclusion
References
Company Description: Toyota Motor Corporation is one of the largest and leading car manufacturers in the whole world and second largest producer. Toyota was founded in 1933 under the son’s name SakichiToyoda in Toyota Aichi Japan, as a branch from his father’s company Toyota Industries. In 1936 Toyota created its first product Type AA Engine passenger car called Toyota AA which led the company to today’s Toyota global vision. Toyota Motor Corporation was established as an independent and separate company in 1950. In the 1990’s Toyota began to branch out from producing compact cars by adding many larger and more luxurious vehicles. The Company mainly designs, manufactures and sells passenger cars, luxury, mini vans, trucks as well as parts and accessories in more than 170 countries worldwide. Today, Toyota Motor Corporation is now one of the largest manufacturing of vehicles in the whole world, with the total of 338,875 employees worldwide. The company and its subsidiaries have continuously strived to contribute to the sustainable development all over the world through supplying of high quality and innovative products and services. Toyota Motor Corporation produces vehicles under 5 brands, including Toyota brand, Hino, Ranz, Lexus and Scion. In 1989 Toyota produced a luxury vehicle Lexus and it was first introduced in the USA, and has become Japan’s largest selling in the market particularly in North America and Europe through an ongoing global expansion. Toyota currently owns and operates Lexus and Scion and has a majority shareholding stake in Daihatsu Motors, and minority shareholdings in Isuzu Motors and Yamaha motors. Toyota’s leading markets are Japan, North America, Europe and Asia with the total annual revenue of $
Table of contents
Company Description
Corporate Strategy
SWOT Analysis
Company’s Global Vision
Major products and services
Key competitors
Recommendations
Conclusion
References
Company Description: Toyota Motor Corporation is one of the largest and leading car manufacturers in the whole world and second largest producer. Toyota was founded in 1933 under the son’s name SakichiToyoda in Toyota Aichi Japan, as a branch from his father’s company Toyota Industries. In 1936 Toyota created its first product Type AA Engine passenger car called Toyota AA which led the company to today’s Toyota global vision. Toyota Motor Corporation was established as an independent and separate company in 1950. In the 1990’s Toyota began to branch out from producing compact cars by adding many larger and more luxurious vehicles. The Company mainly designs, manufactures and sells passenger cars, luxury, mini vans, trucks as well as parts and accessories in more than 170 countries worldwide. Today, Toyota Motor Corporation is now one of the largest manufacturing of vehicles in the whole world, with the total of 338,875 employees worldwide. The company and its subsidiaries have continuously strived to contribute to the sustainable development all over the world through supplying of high quality and innovative products and services. Toyota Motor Corporation produces vehicles under 5 brands, including Toyota brand, Hino, Ranz, Lexus and Scion. In 1989 Toyota produced a luxury vehicle Lexus and it was first introduced in the USA, and has become Japan’s largest selling in the market particularly in North America and Europe through an ongoing global expansion. Toyota currently owns and operates Lexus and Scion and has a majority shareholding stake in Daihatsu Motors, and minority shareholdings in Isuzu Motors and Yamaha motors. Toyota’s leading markets are Japan, North America, Europe and Asia with the total annual revenue of $