Swot Analysis
Assignment: Individual SWOT Analysis
BUS/210
April 29, 2012
John Pollard Jr.
Assignment: Individual SWOT Analysis
Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals.
Strengths:
* Team players who are there to help the member strive in their goal for a healthier lifestyle.
* Has a well developed plan of action on how we intend to assist the community in a more beneficial way.
* Well known fitness clubs allows for brand recognition.
* Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment.
* Sports amenities such as personal training.
* Group classes such as Zumba, Yoga, Polities, food nutrition, and many other classes and groups.
Weaknesses:
* Lack of desire for member retention, only focusing on new member acquisition.
* Lack of or poor customer service.
* Lack of or poor cleanliness such as clubs are poorly maintained or taken care of.
* Lack of thought and time management on how they intend on running the club.
* Lack of thought put into how the members would feel or want when it came to certain programs in club.
* Poor appearance of gym (old gyms)
* Geographical location
* Memberships are only limited to one of the clubs instead of only one of the gyms.
* Only fit attractive people employed, no big employees (can cause intimidation for some people)
* Having a non judgment free zone.
Opportunities:
* Obesity and
BUS/210
April 29, 2012
John Pollard Jr.
Assignment: Individual SWOT Analysis
Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals.
Strengths:
* Team players who are there to help the member strive in their goal for a healthier lifestyle.
* Has a well developed plan of action on how we intend to assist the community in a more beneficial way.
* Well known fitness clubs allows for brand recognition.
* Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment.
* Sports amenities such as personal training.
* Group classes such as Zumba, Yoga, Polities, food nutrition, and many other classes and groups.
Weaknesses:
* Lack of desire for member retention, only focusing on new member acquisition.
* Lack of or poor customer service.
* Lack of or poor cleanliness such as clubs are poorly maintained or taken care of.
* Lack of thought and time management on how they intend on running the club.
* Lack of thought put into how the members would feel or want when it came to certain programs in club.
* Poor appearance of gym (old gyms)
* Geographical location
* Memberships are only limited to one of the clubs instead of only one of the gyms.
* Only fit attractive people employed, no big employees (can cause intimidation for some people)
* Having a non judgment free zone.
Opportunities:
* Obesity and