Sustainability Development in Hotel Industry
|||Chandershekher Joshi | ||XLRI Jamshedpur|
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Sustainable Development in Hotel Industry
by Chandershekher Joshi
“Customers’ green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it.”
-- International Journal of Hospitality Management
“Eco-friendly hotels get higher consumer reviews than their non-green counterparts.”
-- Travelocity
Executive Overview
Today, ‘Green’ or ‘Sustainable’ hotel becomes a buzz world in the Hotel industry. Hotel industry in recent past has come up with various sustainable development measures. These measures are from conserving water, waste management , energy saving to creating green room. The industry has integrated its business with Sustainable development approach in various functions such as Operations, supply Chain and procurement. These sustainable approaches has benefited industry in terms of cost and brand. This research paper find out how globally Hotel industry is adopting sustainable development approaches in the daily business.
The goal of Sustainable Development is clearly to secure economic development, social equity and environmental protection. As much as they could work in harmony these goals sometimes work against each other in our modern world. The rapid development of good living, travel and in general of the consumer society has often resulted in less
protection to the environment and to some groups of the world population. Ferocious search for profitability has not co-existed harmoniously with making the world a better place. However there is a general consensus that it cannot go on for ever and those who are favored by life now feel responsible for those who have not had the same chance. Economic growth will always remain the
basis of human development but it should integrate as well its impact on the people and on the planet. SD focuses on
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Sustainable Development in Hotel Industry
by Chandershekher Joshi
“Customers’ green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it.”
-- International Journal of Hospitality Management
“Eco-friendly hotels get higher consumer reviews than their non-green counterparts.”
-- Travelocity
Executive Overview
Today, ‘Green’ or ‘Sustainable’ hotel becomes a buzz world in the Hotel industry. Hotel industry in recent past has come up with various sustainable development measures. These measures are from conserving water, waste management , energy saving to creating green room. The industry has integrated its business with Sustainable development approach in various functions such as Operations, supply Chain and procurement. These sustainable approaches has benefited industry in terms of cost and brand. This research paper find out how globally Hotel industry is adopting sustainable development approaches in the daily business.
The goal of Sustainable Development is clearly to secure economic development, social equity and environmental protection. As much as they could work in harmony these goals sometimes work against each other in our modern world. The rapid development of good living, travel and in general of the consumer society has often resulted in less
protection to the environment and to some groups of the world population. Ferocious search for profitability has not co-existed harmoniously with making the world a better place. However there is a general consensus that it cannot go on for ever and those who are favored by life now feel responsible for those who have not had the same chance. Economic growth will always remain the
basis of human development but it should integrate as well its impact on the people and on the planet. SD focuses on
References: Bradford, , GBR: Emerald Group Publishing Ltd, 2007. p 364. Delhi, IND: Global Media, 2008. p 191. Delhi, , IND: Global Media, 2009. p 4. Mumbai, IND: Global Media, 2008. p 224. Michelli, Joseph. New Gold Standard : 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. New York, NY, USA: McGraw-Hill Professional Publishing, 2008. p 205.