Studying the Consumer Buying Behaviour for Laptop
| Research on Laptop Buying behavior of students in SIC | Submitted in partial fulfilment of the requirements for Research Methodology 2008-2010 | s | | |
|
Table of Contents
Executive Summary 3 Background (Including Scope) 3 Research Methodology 3 Primary Research Objective 3 Secondary Research Objectives 3 Exploratory Research Findings 4 Research Methodology 4 Data Collection Method 4 Analytical Techniques 4 Time Schedule 4 Preliminary Decisions 5 Questionnaire Design 7 Analysis and Output Sheets-Crosstabs 10 Major Findings 27 Conclusion 27
Executive Summary
This report is a detailed analysis of the laptop buying behaviour of students in Symbiosis InfoTech Campus, Hinjewadi Pune. There are multiple laptop brands making their foray into the market, offering varied configurations, prices, features and deals. The report examines these key local trends, with an emphasis on providing quality primary research data, obtained directly from the students of SIC Campus. It provides analysis of the brands and features available in the market and the factors that are taken into account before making a purchase decision.
Through administration of direct, personal and structured interview and measurement techniques like semantic differential, constant sum and multiple choice check lists, a questionnaire seeking responses on seventeen questions was distributed to students to seek their choices and factors that they consider before buying a laptop. Subsequently, the data collected was analyzed using cross tabulation and frequency tables and pie charts
Background (Including Scope)
The scope of the study is to find out the buying behaviour of young students who are going to or have already purchased a laptop, thereby assessing what went were the thoughts and parameters that were considered before the purchase. A number of questions arise ranging from how important is the configuration , what is the
|
Table of Contents
Executive Summary 3 Background (Including Scope) 3 Research Methodology 3 Primary Research Objective 3 Secondary Research Objectives 3 Exploratory Research Findings 4 Research Methodology 4 Data Collection Method 4 Analytical Techniques 4 Time Schedule 4 Preliminary Decisions 5 Questionnaire Design 7 Analysis and Output Sheets-Crosstabs 10 Major Findings 27 Conclusion 27
Executive Summary
This report is a detailed analysis of the laptop buying behaviour of students in Symbiosis InfoTech Campus, Hinjewadi Pune. There are multiple laptop brands making their foray into the market, offering varied configurations, prices, features and deals. The report examines these key local trends, with an emphasis on providing quality primary research data, obtained directly from the students of SIC Campus. It provides analysis of the brands and features available in the market and the factors that are taken into account before making a purchase decision.
Through administration of direct, personal and structured interview and measurement techniques like semantic differential, constant sum and multiple choice check lists, a questionnaire seeking responses on seventeen questions was distributed to students to seek their choices and factors that they consider before buying a laptop. Subsequently, the data collected was analyzed using cross tabulation and frequency tables and pie charts
Background (Including Scope)
The scope of the study is to find out the buying behaviour of young students who are going to or have already purchased a laptop, thereby assessing what went were the thoughts and parameters that were considered before the purchase. A number of questions arise ranging from how important is the configuration , what is the