Study Case Lv
Louis Vuitton in Japan Case Questions
* What has made LV’s business model successful in the Japanese Luxury Market?
What has made Louis Vuitton’s business model successful in the Japanese Luxury is foremost due to an aggressive marketing strategy they adopted in the country. Indeed with their heritage, the “savoir-faire à la française”, the constant innovation, the quality of their products as well as an offered lifetime repair guarantees, Louis Vuitton has managed to make its Japanese customers loyal to the brand and succeeded to build its empire in Japan.
* What are the opportunities and challenges for LV in Japan?
Opportunities:
Characteristics of the evolution of ageing Japanese population could be an opportunity for LV, such as wealthier families and older women with increased purchasing power.
Moreover, establishing an Internet business, application for smartphones as well as expending a new range of products for men and children could be the next step for further growth in Japanese Luxury market.
Challenges:
The changes in Japanese society and mindset are the biggest challenge for LV. The new generation doesn’t have the same vision as the previous one, and with the gloomy economic context they are less inclined to tolerate high prices that had formerly created desirability. Moreover, the entry of fast fashion brand as ZARA, H&M, UNIQLO in the Japanese market, offering quality at competitive price shook up the market share of existing luxury companies in Japan. The saturated market in Japan for fashion luxury, the continuous limited editions products and the possible departure of Marc Jacobs could also be pointed out as challenges for Louis Vuitton.
* What are the specifics of the Japanese fashion luxury market?
Consumer behavior is one of the biggest specific of the Japanese fashion luxury market. The Japanese way of consumption is different from the Western one, as they are known to be a group-oriented culture in which there
* What has made LV’s business model successful in the Japanese Luxury Market?
What has made Louis Vuitton’s business model successful in the Japanese Luxury is foremost due to an aggressive marketing strategy they adopted in the country. Indeed with their heritage, the “savoir-faire à la française”, the constant innovation, the quality of their products as well as an offered lifetime repair guarantees, Louis Vuitton has managed to make its Japanese customers loyal to the brand and succeeded to build its empire in Japan.
* What are the opportunities and challenges for LV in Japan?
Opportunities:
Characteristics of the evolution of ageing Japanese population could be an opportunity for LV, such as wealthier families and older women with increased purchasing power.
Moreover, establishing an Internet business, application for smartphones as well as expending a new range of products for men and children could be the next step for further growth in Japanese Luxury market.
Challenges:
The changes in Japanese society and mindset are the biggest challenge for LV. The new generation doesn’t have the same vision as the previous one, and with the gloomy economic context they are less inclined to tolerate high prices that had formerly created desirability. Moreover, the entry of fast fashion brand as ZARA, H&M, UNIQLO in the Japanese market, offering quality at competitive price shook up the market share of existing luxury companies in Japan. The saturated market in Japan for fashion luxury, the continuous limited editions products and the possible departure of Marc Jacobs could also be pointed out as challenges for Louis Vuitton.
* What are the specifics of the Japanese fashion luxury market?
Consumer behavior is one of the biggest specific of the Japanese fashion luxury market. The Japanese way of consumption is different from the Western one, as they are known to be a group-oriented culture in which there