Student
Xuande Feng
200284284
EXECUTIVE SUMMARY 3 INTRODUCTION 4 EXTERNAL ANALYSIS 5 General Environment Analysis 5 Task Environment Analysis 6 INTERNAL ANALYSIS 6 Value Chain Analysis 6 Core Competencies 6 SWOT Analysis 7 ASSESSMENT 7 Mission, Vision, Objective 7 Competitive Strategies 7 Corporate Strategies 8 STRATEGIC ALTERNATIVES 9 RECOMMENDATIONS 11 ACTION PLAN 11 CONCLUSION 11 Exhibit 1 :SWOT Analysis 12
Google
EXECUTIVE SUMMARY
Google is well-known website around the world because of its research engine provides results more relevant than the rivals to internet users. This is Google’s main current competitive advantage to generate revenue over its rivals. However, the rapid change of technology and pressure from the increasing rivals will threaten Google’s competitive advantage. To make the recommendations and plans for Google, we will analyses the external, internal and SWOT from each aspect. Then, we will assess the purpose of the company and company strategies.
Firstly, we determine the opportunities and threats of external environment by using the general environment and task environment frame work. The technology and global are most significant aspects of Google’s general environment. They are full of both opportunity and threat. For task environment, the threat of new entrants trend to be high because of the low capital requirement and no switching cost. Google also face a serious threat from its rivals such as Yahoo and MSN.
We analyzed Google’s internal environment by using the Value Chain analysis. Google’s strengths, weakness, opportunities and threats from the rival are analyzed in the SWOT matrix. And we also use the tool of Core Competencies to evaluate Google’s competitive consequence. We identify Google’s PageRank Technology and search functionality as its sustainable competitive advantage.
The company’s strategies have proved that they are analyzer. They are the first mover in the industry,
200284284
EXECUTIVE SUMMARY 3 INTRODUCTION 4 EXTERNAL ANALYSIS 5 General Environment Analysis 5 Task Environment Analysis 6 INTERNAL ANALYSIS 6 Value Chain Analysis 6 Core Competencies 6 SWOT Analysis 7 ASSESSMENT 7 Mission, Vision, Objective 7 Competitive Strategies 7 Corporate Strategies 8 STRATEGIC ALTERNATIVES 9 RECOMMENDATIONS 11 ACTION PLAN 11 CONCLUSION 11 Exhibit 1 :SWOT Analysis 12
EXECUTIVE SUMMARY
Google is well-known website around the world because of its research engine provides results more relevant than the rivals to internet users. This is Google’s main current competitive advantage to generate revenue over its rivals. However, the rapid change of technology and pressure from the increasing rivals will threaten Google’s competitive advantage. To make the recommendations and plans for Google, we will analyses the external, internal and SWOT from each aspect. Then, we will assess the purpose of the company and company strategies.
Firstly, we determine the opportunities and threats of external environment by using the general environment and task environment frame work. The technology and global are most significant aspects of Google’s general environment. They are full of both opportunity and threat. For task environment, the threat of new entrants trend to be high because of the low capital requirement and no switching cost. Google also face a serious threat from its rivals such as Yahoo and MSN.
We analyzed Google’s internal environment by using the Value Chain analysis. Google’s strengths, weakness, opportunities and threats from the rival are analyzed in the SWOT matrix. And we also use the tool of Core Competencies to evaluate Google’s competitive consequence. We identify Google’s PageRank Technology and search functionality as its sustainable competitive advantage.
The company’s strategies have proved that they are analyzer. They are the first mover in the industry,