Strategy of Mkt
I. PROPOSE SEGMENTATION CRITERIA TO BE USED FOR NELSON’S CORN IN CUP IN DIFFERENT MARKETS
According to Etxal (2005) Marketing Segmentation is identifiable group of individuals, families, firms, organizations, sharing one or more characteristics or needs in an otherwise homogenous market. Market segments generally respond in a predictable manner to a marketing or promotion offer. In specific, we can slightly understand market segmentation is a process of dividing the whole customers into two or more groups of customer according to different criterions. The purpose of market segmentation is to service customer in a better way.
There are many ways for Nelson’s to segment Vietnam market. It can be: geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation.
Segment markets
In the case scenario, Nelson ‘s Corn in Cup is planning to franchise into Viet Nam concentrate on Hanoi, Danang, Ho Chi Minh. Therefore, in B2C market segmentation, Viet Nam market will be segmented into three main regions: Hanoi, Danang, Ho Chi Minh. Geographic segmentation Psychological segmentation, Demographic segmentation, Behavior segmentation will be analyzed with each city.
Geographic segmentation | Hanoi | Danang | Ho Chi Minh | Population | 6561.9 thousand | 926 thousand | 17272,2 thousand | Estimate that only three cities account ¼ population of Viet Nam (the population whole Viet Nam is 86927.7). Hanoi and Ho Chi Minh has the big number of customers which should be more outlets | CPI In first 9 months of 2011 | decreases considerable from 3.8% in Aril down to 0.2% in September | in September , increased 0.77% compared to August but the fourth consecutive month the CPI decreased | 0.88% in September, and steady increase through the months | However, eating outside family group rise 1.02% in Hanoi and 27.68% in Hochiminh in September. This is may be good thing for Nelson Corn in Cup to develop more diversity kinds of
According to Etxal (2005) Marketing Segmentation is identifiable group of individuals, families, firms, organizations, sharing one or more characteristics or needs in an otherwise homogenous market. Market segments generally respond in a predictable manner to a marketing or promotion offer. In specific, we can slightly understand market segmentation is a process of dividing the whole customers into two or more groups of customer according to different criterions. The purpose of market segmentation is to service customer in a better way.
There are many ways for Nelson’s to segment Vietnam market. It can be: geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation.
Segment markets
In the case scenario, Nelson ‘s Corn in Cup is planning to franchise into Viet Nam concentrate on Hanoi, Danang, Ho Chi Minh. Therefore, in B2C market segmentation, Viet Nam market will be segmented into three main regions: Hanoi, Danang, Ho Chi Minh. Geographic segmentation Psychological segmentation, Demographic segmentation, Behavior segmentation will be analyzed with each city.
Geographic segmentation | Hanoi | Danang | Ho Chi Minh | Population | 6561.9 thousand | 926 thousand | 17272,2 thousand | Estimate that only three cities account ¼ population of Viet Nam (the population whole Viet Nam is 86927.7). Hanoi and Ho Chi Minh has the big number of customers which should be more outlets | CPI In first 9 months of 2011 | decreases considerable from 3.8% in Aril down to 0.2% in September | in September , increased 0.77% compared to August but the fourth consecutive month the CPI decreased | 0.88% in September, and steady increase through the months | However, eating outside family group rise 1.02% in Hanoi and 27.68% in Hochiminh in September. This is may be good thing for Nelson Corn in Cup to develop more diversity kinds of