Strategy has never been taken lightly for UPS. Monthly meetings of teams specifically formed to forecast the future and predict decisions have always played a large role in UPS’s approach to low cost (efficient) management and differentiation through quality customer service. The combination of these approaches creates a business strategy emphasizing quality as reliability. In early 1990’s UPS faced an aggressive competition from the other fishes in the pool like Fed Ex and Deutsche Post. At that time senior management felt the need of a proper course of action to develop strategies to address the issues regarding management’s ability to foresee the critical changes taking place in the environment. This laid the foundation of scenario planning at UPS. The basic process was to analyze the upcoming
Strategy has never been taken lightly for UPS. Monthly meetings of teams specifically formed to forecast the future and predict decisions have always played a large role in UPS’s approach to low cost (efficient) management and differentiation through quality customer service. The combination of these approaches creates a business strategy emphasizing quality as reliability. In early 1990’s UPS faced an aggressive competition from the other fishes in the pool like Fed Ex and Deutsche Post. At that time senior management felt the need of a proper course of action to develop strategies to address the issues regarding management’s ability to foresee the critical changes taking place in the environment. This laid the foundation of scenario planning at UPS. The basic process was to analyze the upcoming