Strategic Plan Paper
Comcast Corporation
Executive Summary
For the past 45 years Comcast Corporation has provided customers with variety of entertainment. Comcast is the fourth largest cable company in the world. Comcast is now serving more than 21 million customers. Comcast Corporation innovatively provided millions of customers with products and entertainment around the globe. Comcast Corporation has merged with different telecommunication companies as well as other entities such as E! Entertainment television, QVC, and others channels. Comcast Corporation goal is to become the number one cable provider in world (Comcast, 2008).
Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised plans to make them the next global leaders of entertainment and telecommunications. Comcast Company’s biggest threat now is the hostile takeover of Satellite Companies. Comcast Corporation next plan is to retain their remaining customers as well as gain new customers. Comcast will use the SWOT analysis to explore their strengths, weakness, opportunities, and threats.
Company Background
Comcast Corporation was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. Comcast Corporation origin begun in the early 1960s in Tupelo, Mississippi was known then as American Cable System. Comcast Corporation is based in Philadelphia, Pennsylvania as the largest cable company in the United States. Comcast was incorporated in 1969 under the name Comcast Corporation from American Cable Systems. The word “Comcast” was derivative from the word “Communications” and “Broadcasting”. In the 1980s and 1990s Comcast merged with several cable telecommunication companies in the area as well as Microsoft. Comcast products consist of cable television, broadband Internet, Comcast Digital Voice, and Home Networking. Comcast Corporation revenue is 24.97 Billion and net income is 2.53 Billion annually. Comcast employees are 87,000. Comcast
Executive Summary
For the past 45 years Comcast Corporation has provided customers with variety of entertainment. Comcast is the fourth largest cable company in the world. Comcast is now serving more than 21 million customers. Comcast Corporation innovatively provided millions of customers with products and entertainment around the globe. Comcast Corporation has merged with different telecommunication companies as well as other entities such as E! Entertainment television, QVC, and others channels. Comcast Corporation goal is to become the number one cable provider in world (Comcast, 2008).
Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised plans to make them the next global leaders of entertainment and telecommunications. Comcast Company’s biggest threat now is the hostile takeover of Satellite Companies. Comcast Corporation next plan is to retain their remaining customers as well as gain new customers. Comcast will use the SWOT analysis to explore their strengths, weakness, opportunities, and threats.
Company Background
Comcast Corporation was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. Comcast Corporation origin begun in the early 1960s in Tupelo, Mississippi was known then as American Cable System. Comcast Corporation is based in Philadelphia, Pennsylvania as the largest cable company in the United States. Comcast was incorporated in 1969 under the name Comcast Corporation from American Cable Systems. The word “Comcast” was derivative from the word “Communications” and “Broadcasting”. In the 1980s and 1990s Comcast merged with several cable telecommunication companies in the area as well as Microsoft. Comcast products consist of cable television, broadband Internet, Comcast Digital Voice, and Home Networking. Comcast Corporation revenue is 24.97 Billion and net income is 2.53 Billion annually. Comcast employees are 87,000. Comcast