Strategic Objective Summary

Strategic Objective Summary
Ed Mathewson
BUS/475-INTEGRATED BUSINESS TOPICS
3/23/15
Nels Holmgren

Balanced Scorecard

Targets

Strategic Objectives
Measurements
Year 1
Year 2
Year 3
Metric
Financial
Improve profits
Return on investment capital
3%
5%
7%
The market will allow us to determine our marketing sharing results. There should be an increase of 2% each year for our marketing sharing.

Improve profit margin
2%
4%
6%

Increase market sharing
Market sharing bottom line each year
2%
2$
2%

Put us on top in our industry
Total customers and profits
5%
6%
8%

Customer ->
Customers will help grow our business
Utilize customer's property to make a profit
25%
30%
50%
Customer that allows us to place solar panels on them will be measured and increased each year.

Increase our customer base
Our customer base each year
5%
10%
15%

Customer' satisfaction increased
Yearly survey showing the results
1%
3%
5%

Internal Processes ->
Place panels on customer property
Customers with solar panels on their property
10%
20%
40%
Panels placed on customer's property and feeding back to our new location that will store the energy to be resold to others.

Open need department and hire employees
Department opened and increase of employees
2%
3%
10%

Develop a storage of energy location
Building built to store energy from customers
25%
50%
100%

Learning ->
Make needed changes after each year
Improve on issues that occur
10%
10%
10%
Environmental savings will be helped by not needing to use natural resouces100% of the time. Our employee’s satisfaction will increase as we get bigger and provide training to help improve our business.

Employee satisfaction increased
Yearly survey showing the results
2%
3%
5%

Help save the environment
The need of natural