Strategic Management - Pixar - Success
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Assignment: Strategic Management and Leadership
Table of contents
Question 1 1.1 Introduction 3 1.2. External analysis of Pixar Animation Studios 3 1.2.1. Macro environment 3 1.2.2. PESTEL-Analysis 3 1.2.2.1. Political factors 3 1.2.2.2. Economic factors 4 1.2.2.3. Social factors 4 1.2.2.4. Technological factors 4 1.2.2.5. Environmental factors 4 1.2.2.6. Legal factors 4 1.2.2.7. Conclusion 4 1.3. Internal analysis of Pixar Animation Studios 5 1.3.1. Principle of Innovation 5 1.3.2. Business Culture 5 1.4. SWOT-Analysis of Pixar Animation Studios 6 1.4.1. Strengths 7 1.4.3. Opportunities 7 1.4.4. Threats 7 1.5. Conclusion and Prospect 7
Question 2 2.1. Introduction 9 2.2. Theory 9 2.3. Failure in Research in Motion Limited (RIM) 9 2.4. Another example (Kodak??) 9 2.5. Role of leadership in these organizations 10 2.6. Recommendations to avoid strategic drift 10 2.7. Conclusion 10
Question 1
1.1 Introduction
The Pixar Animation Studios is an American computer animation studio based in California, United States. In the more than 20-year production phase of the company, which produces one box office hit after the other, no significant failure could be recorded. Therefore it is no wonder that large movie manufacturing giants, such as the Walt Disney Company, wanted to be part of this great success and were seeking a lucrative contractual merger which culminated in the 2006 takeover (BBC News, 2006). Before the takeover, Pixar was under a partnership agreement with Disney for the film distribution and marketing. Pixar leads, close beside DreamWorks, the market of computer-generated animated films (Hecht, 2009).
In order to identify the company’s opportunities and threats, hereinafter will be an external analysis of the macro environment. To identify Pixar’s key success factors, namely
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Assignment: Strategic Management and Leadership
Table of contents
Question 1 1.1 Introduction 3 1.2. External analysis of Pixar Animation Studios 3 1.2.1. Macro environment 3 1.2.2. PESTEL-Analysis 3 1.2.2.1. Political factors 3 1.2.2.2. Economic factors 4 1.2.2.3. Social factors 4 1.2.2.4. Technological factors 4 1.2.2.5. Environmental factors 4 1.2.2.6. Legal factors 4 1.2.2.7. Conclusion 4 1.3. Internal analysis of Pixar Animation Studios 5 1.3.1. Principle of Innovation 5 1.3.2. Business Culture 5 1.4. SWOT-Analysis of Pixar Animation Studios 6 1.4.1. Strengths 7 1.4.3. Opportunities 7 1.4.4. Threats 7 1.5. Conclusion and Prospect 7
Question 2 2.1. Introduction 9 2.2. Theory 9 2.3. Failure in Research in Motion Limited (RIM) 9 2.4. Another example (Kodak??) 9 2.5. Role of leadership in these organizations 10 2.6. Recommendations to avoid strategic drift 10 2.7. Conclusion 10
Question 1
1.1 Introduction
The Pixar Animation Studios is an American computer animation studio based in California, United States. In the more than 20-year production phase of the company, which produces one box office hit after the other, no significant failure could be recorded. Therefore it is no wonder that large movie manufacturing giants, such as the Walt Disney Company, wanted to be part of this great success and were seeking a lucrative contractual merger which culminated in the 2006 takeover (BBC News, 2006). Before the takeover, Pixar was under a partnership agreement with Disney for the film distribution and marketing. Pixar leads, close beside DreamWorks, the market of computer-generated animated films (Hecht, 2009).
In order to identify the company’s opportunities and threats, hereinafter will be an external analysis of the macro environment. To identify Pixar’s key success factors, namely