Preview

Strategic Management

Satisfactory Essays
Open Document
Open Document
355 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management
Q1- Strategy is the pattern of activities followed by an organisation in pursuit of its long-term purposes.
Strategy is the direction and scope of an organisation over the long-term: which achievesadvantage for the organisation through its configuration of resources within a challengingenvironment, to meet the needs of markets and to fulfil stakeholder expectations".
First, strategy is concerned with the broad pattern of an organisation's activities, not the day-to-day detail. Second, strategy is concerned with the long term. Finally, strategy is concerned with organisational purposes: these may have a commercial focus, such as market penetration, profitability and growth; or, for some organisations, they may concern political or social goals.
Q2. Do you view Vision and Mission as distinct guidelines for strategic planning? If so, discuss the subtle differences with examples.
Ans : Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and PEST analysis (Political, Economic, Social, and Technological analysis).
Strategies are different from tactics in that:
1. They are proactive and not re-active as tactics are.
2. They are internal in source and the business venture has absolute control over its application.
3. Strategy can only be applied once, after that it is process of application with no unique element remaining.
4. The outcome is normally a strategic plan which is used as guidance to define functional and divisional plans, including Technology, Marketing, etc.
In business strategic planning, the third question is better phrased "How can we beat or avoid competition?".
In many organizations, this is viewed as a process for determining where an organization is

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Rize Documentary

    • 528 Words
    • 3 Pages

    So what is Strategy? Strategy is how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.…

    • 528 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    mgt 3830 ch 1-2-3-4-7-8

    • 8346 Words
    • 34 Pages

    2. Strategy is in essence a long-term plan for an organisation to achieve its long-term objectives.…

    • 8346 Words
    • 34 Pages
    Satisfactory Essays
  • Good Essays

    British airways

    • 3361 Words
    • 14 Pages

    Any business has challenges from different elements like globalisation, information and technology, socio and cultural factors, political factors and so on. To meet these challenges a clear strategy is very crucial for any organization. A strategy is a clear vision of what the organisation will be based on a sustainable competitive advantage. Actually, strategy is a road map for future directions and scope. It is a long range plan for five years and more. It develops mission, objective and goals for an organisation. To develop an effective strategy any organisation must set an account with different factors. Environmental analysis, present analysis, strength, weakness, opportunities and so on are the factor through which a strategy can be developed.…

    • 3361 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    Capstone

    • 2583 Words
    • 11 Pages

    Strategy may be defined as the art and science of formulating and implementing visions and plans to achieve specific goals. As a successful manager and business leader you will be required to make intelligent decisions as you help to create and execute your organization's strategic plans.…

    • 2583 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    A strategy is a pattern or plan that integrates an organization’s major goals, policies, and action sequences into a cohesive whole.…

    • 1615 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Business Strategy TK 1

    • 6578 Words
    • 18 Pages

    Johnson et al (2011) simply defines the strategy as “the long-term direction of an organisation”. According to this definition, the strategy has long-term direction of achieving organisational goals.…

    • 6578 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Strategy is a roadmap designed to route the direction of the organization towards achieving its goals. Through an understanding of the organization’s vision and mission and the matching of resources and skills to the environment, the company can formulate and implement strategic plans to achieve long-term sustainable competitive advantage, meet the needs of consumers and satisfy stakeholder’s expectations (Johnson, Scholes and Whittington 2004).…

    • 1718 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    In business, strategy relates to the game plan that is used to achieve all the goals that have been set for the organization. Strategy helps to not only achieve long term goals but also tends to give organizations the tools to achieve and maintain a competitive edge over their counterparts in the industry.…

    • 528 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    “What is Strategy?” according to Slack & Lewis (2008, p.5) is a question that “is not easy to answer what seems like a straightforward question”. However, it has to do with setting of goal and planning the path to achieve the goals. According to Johnson, Scholes & Whittington (2008, p.3) "Strategy is the direction and scope of an organization over the long-term”. It exists at different stages or levels in any organization; the corporate, business and the operational (Riley, 2012).…

    • 725 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Adrian Haberberg and Alison Rieple (2008) define strategy as a set of intentional or inadvertent set of actions through which an organization develops the required set of resources, efficiently targets valuable customers, meets financial targets and competes effectively. These strategic decisions drive the long -term direction of the organization, the scope of its activities, help gain advantage over competitors, and address changes in the business environment.…

    • 1012 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    a. strategy formulation is portrayed as a scientific and rational process, assisted by analysis tools. eg. SWOT, Porter's 5 Forces…

    • 2971 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    General Electric

    • 60500 Words
    • 242 Pages

    A company’s strategy is management’s game plan for how to grow the business, how to attract and please customers, how to compete successfully, how to conduct operations, and how to achieve targeted objectives.…

    • 60500 Words
    • 242 Pages
    Powerful Essays
  • Best Essays

    From the Greek word ‘strategos’ which means ‘what the general do’, the word strategy dates back to the 1960s where scholars differentiated the schools of thought which has been influencing business life since then. Various definitions have been given to the term ‘Strategy’, according to Johnson and Scholes, strategy is the direction and scope of an organization over the long-term which achieves advantages for the firm through its manipulation of resources within a changing business environment to satisfy stakeholders. James Quinn (1998) saw strategy as the pattern or plan that integrates a firm’s major goal, policies and action sequences into a cohesive whole. To…

    • 3565 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.…

    • 4673 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    A strategy can be defined as a plan of action to achieve a set of pre-determined and specific goals.…

    • 1228 Words
    • 5 Pages
    Better Essays